Responsibilities include serving as primary contact for day-to-day clients, spearheading the development of program strategies and analyses for clients, overseeing day-to-day internal team's work on bid strategy optimization and testing, establishing and driving paid search best practices for team, maintaining a level of quality assurance and holding the team accountable for delivering campaigns and executions with precision, writing and delivering media strategies, ensuring that media deliverables meet and align with client goals and objectives, prioritizing teamwork, delegating responsibilities, and implementing a task management system that is universally accepted and applied, developing team for advancement through positive mentoring, providing critical feedback, and exuding a genuine interest in professional success of others, ensuring that analysts are effectively developing and optimizing campaigns for added value, overseeing performance forecasting, budgeting process and allocation with client and internal stakeholders, providing creative solutions to client challenges, fostering relationship with internal teams and external teams while managing multiple client stakeholders, understanding big picture implications and how insights can be applied in other programs and environments, and active knowledge sharing with capability and broader agency. Qualifications include a four-year degree and 5 to 7 years of digital media experience, 4+ years of SEM experience, prior experience managing direct report(s) preferred, strong familiarity with the digital environment and a clear understanding of media planning and buying process, strong understanding of media research tools, keen attention to detail and an analytical approach to achieving objectives, solid quantitative and research skills, and proven data interpretation capability, fluency with Microsoft Office, experience working with Tag Management Solutions, DMP, MTA and Site Analytics tools preferred, excellent client presence and ability to lead discussions with internal and external leadership, strong ability to understand client objectives and how they translate into search and media strategies, stellar communication and presentation skills, willingness to travel as needed, and familiarity with prompt-based interaction and commonly used generative AI tools is a plus, especially for tasks like ideation, research, or content generation.