Portfolio Campaign Execution & Automation: Build, deploy, and monitor automated lifecycle email and SMS workflows (e.g., lead nurture, post-service follow-ups, seasonal maintenance reminders, cross-sell sequences, and win-back drips) across assigned brands within the 15-brand portfolio. Sharing responsibility for a portfolio of 15 home trade service brands (HVAC, plumbing, electrical, and specialty home services) across 1,100+ franchise locations, this role builds, automates, and optimizes multi-channel digital lifecycle marketing strategies.