Working side-by-side with CRM, Email, and Direct Mail Analysts, the Loyalty & Membership Marketing Analyst leverages HubSpot, Field Service Management (FSM) platforms (e.g., ServiceTitan), and cross-channel marketing automation to increase active memberships, reduce churn, drive proactively timed renewals, reactivate canceled members, and support multi-brand growth propositions across all retail trade locations. In the home trade services sector (HVAC, plumbing, electrical, and specialty home repair), annual service agreements, recurring maintenance plans, and multi-brand membership programs are the lifeblood of customer retention, recurring revenue, and long-term Customer Lifetime Value (LTV).This role serves as the enterprise owner of membership performance across 14 portfolio brands and 1,100+ franchise locations.