Job Description The Direct Marketing Assistant Manager focused on Customer Intelligence & Personalization serves as the customer intelligence and audience strategy lead within Direct Marketing and is responsible for developing and executing enterprise audience strategies, customer segmentation, personalization, lifecycle targeting, and customer decisioning capabilities across all direct marketing channels. The Assistant Manager works closely with Analytics, Customer Data, Loyalty, Merchandising, Creative, Digital, Marketing Technology, IT, and external partners to move campaigns from request through launch, review results, and make practical improvements.