New York City, New York30+ days ago
p>This position will be the key marketing partner to the Marketing Manager and Marketing Director, providing support across the following duties: - Executing multi-channel campaign plans to drive membership acquisition, engagement, and support member retention, including: email, digital media, social, print, and partnerships;
- Proactively analyze in-cycle campaigns—drawing on successes and failures to identify tactics that are working to deliver on goals;
- Collaborate with Product and Brand teams on creative assets and work closely with the internal design team to continue to innovate/evolve based on response;
- Work closely with the Council Managers to be a white-glove point of contact for members, optimize the member experience, manage the inquiries inbox, and troubleshoot any requests;
- Take ownership of making updates to the various marketing websites, ensuring that all marketing websites are consistently up to date with key propositions and event details;
- Identify and work with key partners, including industry associations, membership organizations, and media organizations;
- Be a data-driven, analytical marketer who can own the narrative from marketing data to influence other departments to drive forward the product;
- Provide on-site event support at key annual events;
- Handle purchase orders and invoices in relation to marketing campaigns;
- Develop and maintain clear dashboards/reports that summarize the performance of the marketing campaigns across the predetermined KPIs/metrics:
- Share topline numbers weekly with the management team;
- Measure and manage campaign costs, efficiencies, and drive ROI;
- Analyze and identify actions to drive improved performance;
- Produce post-event reporting.
- An understanding of subscription/membership models, with experience in direct marketing, is desirable;
- Demonstrable experience with multi-channel campaign management, planning, and execution;
- Ability to maintain efficient and effective working relationships with multiple stakeholders simultaneously, both internally and externally;
- Excellent written and verbal communication, along with very strong interpersonal skills;
- A focus on data-driven approaches, but also a passion for creativity and forward-thinking flair;
- A strong analytical approach to your work with a drive to consistently and accurately report against KPIs and goals;
- Strong sense of responsibility for initiatives and a positive ‘can-do’ attitude at all times;
- Experience embracing and driving change in a pacy environment;
- An understanding of various marketing tools and programs, such as CVENT, WordPress, Salesforce, Tableau, Asana, and Google Drive.