You'll partner closely with Growth Product, Product Marketing, Content, Demand Generation, Customer Success and more to shape what content gets created based on what the lifecycle program needs, connect what happens next when someone clicks an email and lands in the product, and build customer delight programs that turn satisfied users into advocates for the brand. Own the strategy and execution of 1:many and 1:few lifecycle programs, primarily through email, focused on driving product adoption, feature awareness, and cross-sell/purchase readiness across trial and customer audiences - setting users up for the expansion moments that matter, upstream of the transactional triggers.