Ability to meet clients where they are in their measurement, analytics, and decision-support journey, from marketing measurement strategy engagements and MMM methodology discussions, to software-led opportunities focused on visualization, optimization, forecasting, and scenario planning; Measurement Office and Insights-as-a-Service offerings; Bring Your Own Model (BYOM) deployments; Attribution Bridge capabilities that unlock unified measurement; and enterprise-scale Marketing Measurement Office transformations. Ability to engage senior stakeholders across Marketing, Commerce, Finance, Analytics, Revenue, Data, and Technology functions, including CMOs, Heads of Media, Marketing Effectiveness leaders, Marketing Analytics leaders, Commerce leaders, Chief Revenue Officers, Marketing Technology leaders, Chief Data Officers, and CFO organizations.