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Product Marketing Manager

As a Product Marketer for IBM Maximo Application Suite, you will be responsible for articulating the point of view of audiences we serve and creating the value proposition for the products to grow IBM’s market share, supporting revenue growth for products that are core to IBM. Lead the new product and feature launches with cross-functional teams driving awareness, inspirations, considerations and actions of target buying groups via marketing tactics aligned with their purchase decision process.

ACTIVE

IntroductionAt IBM, we believe technology shapes the world, and we are a catalyst for that innovation and creativity. We are on the forefront of groundbreaking change - improving business, society, and the human condition. As a leader in Hybrid Cloud and AI, we are leading the charge in a world-wide digital transformation.Our Marketing, Communications & Corporate Social Responsibility (MCC) team tells this story and is responsible for positioning IBM in the market. We define and optimize IBM’s brand, capture the market’s attention, and articulate our point of view for clients, partners, the media, and even other IBMers. As part of our team, you’ll be surrounded by bright minds and keen collaborators - always willing to help and be helped - as you apply passion to work that will compel our audience to choose IBM.As an IBM product marketing manager, your reach is global as you communicate with other IBM teams, clients, and business partners across the world. You will be able to grow your knowledge of cutting-edge software, such as generative AI or hybrid cloud, while driving outcomes that shape the future of IBM and your own career. At IBM, we understand the importance of flexibility, so this is a hybrid role requiring 3-days a week in the office.Your role and responsibilitiesWe are seeking a product marketing champion to join our Software Product team. As a Product Marketer for IBM Maximo Application Suite, you will be responsible for articulating the point of view of audiences we serve and creating the value proposition for the products to grow IBM’s market share, supporting revenue growth for products that are core to IBM. You will lead product-level marketing efforts to support pipeline generation and new client acquisition for the product. You will collaborate with teams across geographies, including Marketing, Product Management, Sales, and Business Partners.In the role, you will drive the outcome of connecting differentiated POVs with the right buyers and users, measured by demand client interests, sales pipeline, revenue, win rate, market segment share and analyst ranking.Your primary responsibilities include:<ul><li>Understand the products and lead team to deliver the actions to meet the business objectives. Oversee market and competitive research, builds persona profiles that will influence the marketing strategy as a program/portfolio leader. Coach and provide feedback to drive the completion of the Marketing Business Plan.</li><li>Develop compelling messaging, value proposition and positioning that communicates client value and IBM differentiation to relevant personas through use case entry points for a portfolio.</li><li>Lead the go-to-market strategies that include tactics and initiatives and activate team including Sales and Ecosystem to drive outcomes such as sales pipeline and revenue targets. Lead the Product Marketing function working with leadership from Product Management, Development and Design.</li><li>Lead the new product and feature launches with cross-functional teams driving awareness, inspirations, considerations and actions of target buying groups via marketing tactics aligned with their purchase decision process.</li><li>Make decisions based on business performance metrics for the products in the portfolio. Lead the team to drive the tactics and initiatives to achieve those goals, measure and monitor key leading and lagging indicators and modify course based on results.</li></ul>Required technical and professional expertise<ul><li>5+ years of experience in Product Marketing including market and competitive intelligence, positioning and messaging, go-to-market strategy, product launch, sales and partner enablement.</li><li>Proven leader with strategic thinking and hands-on management style.</li><li>Excellent judgment based on data, business/marketing acumen and expert resources.</li><li>Team player who thrives on breakthrough thinking and creativity.</li><li>Exceptional collaboration, cultural sensitivity, and matrix management skills.</li></ul>Preferred technical and professional experience<ul><li>Success in fast growth technology industry and SaaS products serving a multinational customer base.</li><li>Strong understanding of product-led growth and sales-led growth go-to-market strategies.</li><li>Content, Demand, and/or Field Marketing experience.</li><li>Product Management, technical and/or technical sales skills.</li></ul>IBM is committed to creating a diverse environment and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, caste, genetics, pregnancy, disability, neurodivergence, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.#J-18808-Ljbffr

IBM Computing

Senior Product Marketing Manager, IBM Software

JobLeads

Director Account

RADs closely monitor and report on client campaign effectiveness utilizing proprietary company technology platforms and work closely with the Client Services and Production Teams in the corporate office to ensure all campaign deliverables are accurately executed on deadline and all projected revenue is accounted for each month. RADs strive to become a partner of the dealership by helping to effectively implement an intelligent marketing strategy that helps dealers sell, service and retain more customers for less cost and expand a dealership’s revenue opportunities.

<h3>Regional Account Director (RAD) | Northeast/NJ-NY</h3>This is a full-time, salaried, remote field position serving the greater New Jersey and Eastern New York region. The ideal candidate is located in a greater metro market of this northeast territory with ready access to national airports and ability to travel across northeastern regional markets.The Regional Account Director (RAD) role is primarily a client-facing field position. RADs provide the highest level of customer service and work closely with automotive dealers to provide consultative marketing assessments and offer comprehensive marketing solutions.RADs strive to become a partner of the dealership by helping to effectively implement an intelligent marketing strategy that helps dealers sell, service and retain more customers for less cost and expand a dealership’s revenue opportunities.The competitive compensation package includes base salary, variable commission, and benefits (medical, dental, vision, wellness, 401(k), and more). RADs who excel in client retention are generously rewarded.IDEAL CANDIDATE BACKGROUND OEM Regional Representative | Automotive Dealership In-house Marketing | Automotive Advertising Agency | GM with hands-on Marketing and Advertising | Automotive Industry Vendor for Multichannel Marketing SolutionsRESPONSIBILITIESRADs are responsible for the initial launch of Team Velocity products, services, and overall strategy with new clients, as well as the management and retention of existing clients. RADs provide additional in-store training to help dealers achieve sales and service objectives.RADs closely monitor and report on client campaign effectiveness utilizing proprietary company technology platforms and work closely with the Client Services and Production Teams in the corporate office to ensure all campaign deliverables are accurately executed on deadline and all projected revenue is accounted for each month.ADDITIONAL RESPONSIBILITIES<ul><li>Must learn and become fully knowledgeable on all company products and service solutions within the first 90 days of employment</li><li>Must be flexible to provide support on new projects and services as the company evolves and grows</li><li>Must be able to work well as a team player and independently</li><li>Must strive to maintain and uphold all internal processes and procedures</li><li>Must take own initiative to improve tasks and meet company goals</li><li>Must work well under pressure</li><li>Must be detail-oriented, punctual, and have a professional demeanor</li></ul>REQUIREMENTS<ul><li>Bachelor’s Degree</li><li>A minimum of 3-5 years professional experience specifically in a consultative, account management, client retention, client-facing role</li><li>Direct experience with Automotive Marketing, Automotive Ad Agency, Automotive Media Sales and/or Automotive Retail</li><li>Ability to travel (local, regional, national)</li><li>Excellent verbal and written communication skills</li><li>Superior relationship-building skills</li><li>Organization and ability to multitask in a fast-paced environment</li><li>Excellent follow-up and follow-through</li><li>Proficient in Microsoft Office products</li></ul>COMPENSATION Competitive compensation will be commensurate with experience. Participation in company benefit offerings includes medical, dental, vision, 401(k)/matching, paid vacation, wellness, and more.NEXT STEPS If you are interested in this position and believe your experience is a perfect fit, please COMPLETE the online application. Please be sure to include a current resume along with your contact information. Incomplete submissions will not be considered. No phone calls please.ABOUT TEAM VELOCITY Team Velocity is a SaaS technology provider serving the automotive industry. We provide an omni-channel marketing automation platform and retailing solutions to OEMs and dealerships nationwide. We are revolutionizing the automotive industry with cutting-edge technology to help dealers sell and service more cars. Made by dealers for dealers, Team Velocity’s proprietary technology platform Apollo analyzes consumer behavior to predict who will buy, what they will buy, and when they are ready to service. Apollo automates the entire communication process by delivering hyper-personalized campaigns across every touchpoint, maximizing ROI, and lifetime revenue.Our vision is to serve our clients with a single technology platform that empowers them to execute intelligent marketing across every online and offline channel. We aim to deliver a frictionless consumer experience, from the initial engagement to the final transaction.Our team members are hard-working and driven to achieve success for our clients and our unique culture promotes creativity, camaraderie, and success.#J-18808-Ljbffr

Team Velocity Marketing

Regional Account Director (RAD) | Northeast/NJ-NY

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IBM Computing

Team Velocity Marketing