Usb (Union Savings Bank)Product Manager - Cash Management & Business Usb (Union Savings Bank)Product Manager - Cash Management & BusinessDanbury, CTFull timeThe Product Manager, Cash Management & Business position within Payment Services, leads the end‑to‑end management of the Bank’s business deposit products and payment services, including business checking and savings, earnings credit and balance-based pricing, liquidity solutions, and services such as ACH, wires, remote deposit capture, Positive Pay, and real‑time payments. Partners with Treasury Services, Marketing, Digital Services, Customer Service Center, and Branch Banking to develop and implement sales and service strategy and marketing initiatives to promote profitable acquisition, retention and cross sales of product lines.
Synchrony FinancialNewVP, Solution Architect - Marketing Engineering Synchrony FinancialVP, Solution Architect - Marketing EngineeringStamford, CTThe Vice President, Solution Architect thrives in a hands-on role focused on system design and architecture, leading by example to design, implement, and manage highly available, scalable integrations across marketing and related platforms. Success in this position requires deep expertise in solution architecture—developing microservices and integrated solutions utilizing AI tools—and integrating internal and external SaaS AI capabilities.
Vaco LLCNewBusiness Development Manager (Hartford) Vaco LLCBusiness Development Manager (Hartford)Shelton, CT$88,000–$128,000Determining compensation for this role (and others) at Vaco by Highspring depends upon a wide array of factors including but not limited to: the individual’s skill sets, experience and training; licensure and certification requirements; office location and other geographic considerations; other business and organizational needs. The Business Development Managers form the core of our Business Development team, and interact daily with physicians, nurses, and other health care providers at our partner hospitals and clinics to educate them on our services and encourage them to refer their infusion therapy patients to us.
Vaco LLCNewAccounting and Finance Agency Business Development Manager Vaco LLCAccounting and Finance Agency Business Development ManagerShelton, CT$60,000–$70,000Determining compensation for this role (and others) at Vaco by Highspring depends upon a wide array of factors including but not limited to: the individual’s skill sets, experience and training; licensure and certification requirements; office location and other geographic considerations; other business and organizational needs. Interpersonal Intelligence - Understands self and others’ emotions and is able to manage self and others’ emotions to create a comfortable environment removing internal and external barriers to build rapport with others, including those with diverse opinions and beliefs, by acting with respect, dignity, and integrity.
AxelonNewTerritory Manager AxelonTerritory ManagerNewburgh, NYProvide an approved fully insured vehicle, the insurance, fuel, and maintenance, and various technological tools necessary to successfully operate an assigned sales territory, including but not limited to designated mobile devices (tablets, iPad, and phones). Present products and services to existing and prospective customers using sample boards, product demo, and the mobile store.
AxelonNewAssociate Product Manager AxelonAssociate Product ManagerStamford, CT$30–$33 / hourCollaborate with cross-functional teams (medical, regulatory, sales) to gather input and maintain message consistency. 2–5 years of experience in pharmaceutical, healthcare marketing, or agency account management.
Synchrony FinancialNewVP, PRISM Product Manager Synchrony FinancialVP, PRISM Product ManagerStamford, CTThis leader will drive cross-functional alignment across business owners, Product Owners, technology partners, and Prism pillar teams to deliver measurable outcomes that grow the business and optimize credit acquisition processes. Bachelor’s degree and 4+ years of relevant experience in consumer/commercial credit management, lending, marketing, or related field in a credit card/consumer credit decisioning environment; or in lieu of a bachelor’s degree, 8+ years of relevant experience.
Synchrony FinancialNewVP, Reliability and Automation Engineering Manager Synchrony FinancialVP, Reliability and Automation Engineering ManagerStamford, CTThe manager leads by example, influences cross-functional engineering and product teams, and establishes repeatable engineering practices that reduce operational toil, improve system availability and accelerate safe delivery. The VP, Reliability and Automation Engineering Manager leads the Reliability Engineering function responsible for keeping all applications within the Digital Servicing Engineering domain stable, observable, and operationally efficient.
Spencer Gifts - Spirit HalloweenDistrict Sales Manager - Spirit Spencer Gifts - Spirit HalloweenDistrict Sales Manager - SpiritStamford, CT$1,077.60–$1,102.60 / weekThe District Sales Manager is responsible for all aspects of the store operation (average 3 stores) including, sales, payroll recruiting, training, employee relations, expense control, shrink and all related functions. The physical demands of the job require in excess of 8 hours of standing, walking, climbing ladders, setting up fixtures, lifting and moving up to 50 pounds.
Goldfish Swim School - Gilbride Management Group (GMG)Sales and Marketing Manager Goldfish Swim School - Gilbride Management Group (GMG)Sales and Marketing ManagerDanbury, CTSummary: Oversees the quality and success of the sales & service/front desk operations of Goldfish Swim School including sales functions, customer service, retail, vending and workplace employee activities. Gains a high level of knowledge and experience in the iClassPro software to achieve a high level of competence in bookings, class scheduling, reporting and administrative functions.
PricewaterhouseCoopers LLPNewSenior Marketing Manager - Digital Core Modernization PricewaterhouseCoopers LLPSenior Marketing Manager - Digital Core ModernizationStamford, CT$91,000–$321,500 / yearAs a Senior Marketing Manager - Digital Core Modernization, you will play a pivotal role in driving revenue growth, enhancing brand visibility, and capturing new business opportunities within our Internal Firm Services practice. PwC does not intend to hire experienced or entry level job seekers who will need, now or in the future, PwC sponsorship through the H-1B lottery, except as set forth within the following policy: https://pwc.to/H-1B-Lottery-Policy.
CuraleafNewMarketing Manager, Activation - New York CuraleafMarketing Manager, Activation - New YorkStamford, CT$87,000–$96,500 / yearAs a high-growth cannabis company known for quality, expertise and reliability, the Company, and its brands, including Curaleaf, Select, Grassroots, Find, and Anthem provide industry-leading service, product selection and accessibility across the medical and adult-use markets. The ideal candidate is a creative, detail-oriented marketer who thrives on bringing brands to life through regional activations, events, and partnerships—all while balancing strategy, execution, and compliance in a highly regulated industry.
SPECTRUMSenior Manager, Marketing & Creative Strategy- Retail Marketing SPECTRUMSenior Manager, Marketing & Creative Strategy- Retail MarketingStamford, CTAs Senior Manager, Marketing & Creative Strategy at Spectrum, you will lead the development and execution of advertising strategies, oversee impactful campaigns and programs and guide brand perception to fuel growth and retention. Beyond our connectivity solutions, we also provide local news, programming and regional sports via Spectrum Networks and multiscreen advertising solutions via Spectrum Reach.
Tompkins Financial CorpBrand & Content Marketing Manager Tompkins Financial CorpBrand & Content Marketing ManagerBrewster, NY$105,000–$120,000 / hourIntegrated Content Strategy and Execution-Develop and execute a comprehensive, compliant content strategy that supports marketing objectives, business lines, and customer segments, overseeing high‑quality content creation and editorial planning across multiple formats and channels. Cross‑Functional Collaboration and Business Support- Partner with Marketing, Retail, Commercial, Wealth, Digital, Compliance, and Leadership teams to align brand and content initiatives with business priorities, supporting demand generation, product marketing, and relationship‑based growth.
Fairfield UniversityMarketing Manager for Advancement Fairfield UniversityMarketing Manager for AdvancementPost, CTThis includes working closely with a variety of Advancement partners and Marketing team members to develop effective copy and design for print, email, web, social media, video, and more to align with institutional priorities and Advancement goals. This role also includes oversight of marketing and communications for Fairfield Bellarmine, Fairfield University's two-year associate degree program, across web, print, social media, events, and related channels.
Assa Abloy ABManager, Experiential Marketing - Showrooms and Displays Assa Abloy ABManager, Experiential Marketing - Showrooms and DisplaysNew Haven, CTWhat you will be doing: The Experiential Marketing Manager - Showrooms & Displays leads the strategy, execution, and optimization of ASSA ABLOY's Innovation Showroom and Mobile Innovation Fleet - immersive environments that bring our solutions to life for customers, partners, and internal teams. The Door Security Solutions Sales and Marketing team represents more than 30 door, frame, and hardware brands, along with complementary products that come together to deliver comprehensive opening solutions that are safe, secure, and convenient.
Charter Communications IncNewSenior Manager, Marketing & Creative Strategy- Retail Marketing Charter Communications IncSenior Manager, Marketing & Creative Strategy- Retail MarketingStamford, CTAs Senior Manager, Marketing & Creative Strategy at Spectrum, you will lead the development and execution of advertising strategies, oversee impactful campaigns and programs and guide brand perception to fuel growth and retention. Beyond our connectivity solutions, we also provide local news, programming and regional sports via Spectrum Networks and multiscreen advertising solutions via Spectrum Reach.
Philip Morris International U.S.Trade Marketing Manager Philip Morris International U.S.Trade Marketing ManagerStamford, CTFull timeSwedish Match North America LLC, a consumer-packaged goods producer (CPG) and market leader of cigars and a broad assortment of smokeless tobacco products is currently seeking a Manager, Trade Marketing - Field Sales in Stamford, CT. Since 2008, PMI has invested $12.5 billion globally to develop, scientifically substantiate and commercialize innovative smoke-free products for adults who would otherwise continue to smoke with the goal of transitioning legal-age consumers who smoke to better alternatives.
Caramoor Center for Music and the Arts, LLCDigital Marketing Manager Caramoor Center for Music and the Arts, LLCDigital Marketing ManagerKatonah, NYFull timeGuided by its mission to present exceptional music, mentor emerging artists, preserve and interpret its historic site, and foster meaningful connections with the community, Caramoor is committed to creating welcoming and inspiring experiences for audiences, artists, students, guests, and staff alike. As a member of the Caramoor Marketing Department, the Digital Marketing Manager has a multifaceted role that incorporates a knowledge of sales and marketing strategies, skill with relevant technology and software for event promotion, and a data-driven mindset to support Caramoor’s audience development and revenue goals.
Regeneron Pharmaceuticals IncNewManager, Ophthalmology Marketing Regeneron Pharmaceuticals IncManager, Ophthalmology MarketingSleepy Hollow, NY$114,800–$187,400 / yearDiscover your role: Implement tactical marketing campaigns and promotional programs for ophthalmology products, managing day-to-day project workflows from creative briefing, including Needs Assessment Forms (NAF), through medical, legal, regulatory (MLR) approval to final deployment across field and digital channels. Manage day-to-day agency and vendor workflows, including briefing creative teams on project requirements, tracking deliverables against timelines, reviewing work product for quality, and reconciling project-level budgets.
Hand to Hand LLCmarketing manager Hand to Hand LLCmarketing managerBridgeport, CTThe Marketing Coordinator will lead efforts to increase brand awareness, generate qualified leads, and strengthen community relationships. Community Outreach — Build relationships with hospitals, senior centers, rehab facilities, and local organizations.
Dynata LLCGlobal Growth Marketing Manager Dynata LLCGlobal Growth Marketing ManagerWestport, CTRemote$80,000–$100,000 / yearBuild campaigns across a modern B2B+C channel mix, including email, webinars, paid search, paid social, retargeting, content syndication, third-party programs, landing pages, and sales enablement follow-up motions. By engaging community members to exchange their personal data and opinions for valuable rewards, Dynata is the largest provider of first party consumer insights to leading Market Research agencies, consulting firms and corporate brands.
CuraleafNewAssociate Marketing Manager, CRM Rewards & Lifecycle CuraleafAssociate Marketing Manager, CRM Rewards & LifecycleStamford, CT$87,000–$96,500 / yearAs a high-growth cannabis company known for quality, expertise and reliability, the Company, and its brands, including Curaleaf, Select, Grassroots, Find, and Anthem provide industry-leading service, product selection and accessibility across the medical and adult-use markets. Curaleaf Holdings, Inc. (TSX: CURA) (OTCQX: CURLF) ("Curaleaf") is a leading international provider of consumer products in cannabis with a mission to enhance lives by cultivating, sharing, and celebrating the power of the plant.
Hearst Digital Marketing Services incFranchise Marketing Manager Hearst Digital Marketing Services incFranchise Marketing ManagerNorwalk, CTPartnering closely with Product, Sales, and Customer Experience, this role will develop compelling positioning, sales enablement materials, and actionable insights that accelerate sales velocity across our three core franchise partnership models: system-wide implementations, preferred vendor programs, and franchisee development initiatives. Lead competitive and market insights: Conduct ongoing competitive research and franchise market analysis to surface trends, white-space opportunities, and differentiation insights that inform go-to-market strategy, sales positioning, and prioritization of high-growth categories.
TalentBridgeContent Marketing Manager TalentBridgeContent Marketing ManagerStamford, CT$50–$56 / hourSupport content across residential-focused web platforms (e.g., Spectrum.com). Partner cross-functionally with marketing, design, and product teams.
Dream VoyagesDigital Marketing Manager Dream VoyagesDigital Marketing ManagerStamford, ConnecticutWe serve the luxury travel niche, curating journeys that embrace luxury and slow travel — savoring each moment, immersing in culture, and valuing quality over speed. We are currently seeking a Remote Digital Marketing Manager to implement digital online marketing.
Sun Pharmaceutical Industries LtdMarketing Analyst Sun Pharmaceutical Industries LtdMarketing AnalystHawthorne, NY$88,500–$98,000 / yearWork with internal stakeholders to researching new entrant on IQVIA, gather data from IQVIA, and prepare various data sources such as direct customer sales, indirect distributor sales, and other adjustments for purposes of forecasting, sales planning and budgeting. This role will require cross functional collaboration with several brand business units, retail generics, and institutional generics to successfully process and administer all contracts and bids for commercial products specifically to meet the department and company goals.
DigitalExperiential Marketing Manager DigitalExperiential Marketing ManagerNorwalk, CTWe are seeking a Freelance Experiential Marketing Manager to support upcoming book launch and signing events in Connecticut. Experience supporting book launches, retail events, author tours, or live activations.
Fairfield UniversityProduct Marketing Manager, Graduate Programs Fairfield UniversityProduct Marketing Manager, Graduate ProgramsFairfield, CTWorking in close collaboration with the Director of Online Programs and Fairfield University's Director of Graduate Marketing, this role ensures graduate programs are clearly differentiated, accurately represented, and discoverable throughout the prospective student journey. Job Description: Position Summary The Product Marketing Manager, Graduate Programs plays a strategic role within the Department of Strategic Initiatives at Fairfield University, serving as the steward of market-facing positioning, and program knowledge for the University's graduate academic portfolio.
Charter Communications IncSenior Manager, Marketing & Creative Strategy Charter Communications IncSenior Manager, Marketing & Creative StrategyStamford, CTAs Senior Manager, Marketing & Creative Strategy at Spectrum, you will lead the development and execution of advertising strategies, oversee impactful campaigns and programs and guide brand perception to fuel growth and retention. Beyond our connectivity solutions, we also provide local news, programming and regional sports via Spectrum Networks and multiscreen advertising solutions via Spectrum Reach.
Philip Morris International IncSr. Manager Trade Marketing Philip Morris International IncSr. Manager Trade MarketingStamford, CT$149,600–$187,000 / yearSince 2008, PMI has invested $12.5 billion globally to develop, scientifically substantiate and commercialize innovative smoke-free products for adults who would otherwise continue to smoke with the goal of transitioning legal-age consumers who smoke to better alternatives. The U.S. Food and Drug Administration has authorized versions of PMI's IQOS electronically heated tobacco devices and Swedish Match's General snus as Modified Risk Tobacco Products and renewal applications for these products are presently pending before the FDA.
CT UnitedNewMarketing & Digital Content Manager CT UnitedMarketing & Digital Content ManagerBridgeport, CTPartner with Sales, Community Relations, and Game Day Operations teams on promotional campaigns, community engagement projects, and in-game fan experiences to create a cohesive brand experience. This role will lead social media, website management, email marketing, and digital advertising efforts, creating innovative and data-driven campaigns and storytelling that resonate with our community and align with our brand.
CT United FCMarketing & Digital Content Manager CT United FCMarketing & Digital Content ManagerBridgeport, CTPartner with Sales, Community Relations, and Game Day Operations teams on promotional campaigns, community engagement projects, and in-game fan experiences to create a cohesive brand experience. This role will lead social media, website management, email marketing, and digital advertising efforts, creating innovative and data-driven campaigns and storytelling that resonate with our community and align with our brand.
TouchCareNewGrowth Marketing Events Manager TouchCareGrowth Marketing Events ManagerStamford, CTWe are building a high-performance team of ambitious, accountable, growth-minded operators who thrive in fast-paced environments and want meaningful impact, visibility, and career growth. We are looking for a highly driven, execution-focused Marketing Events Manager to build and scale TouchCare's event marketing engine.
Priceline.com LLCApp Growth Marketing Manager Priceline.com LLCApp Growth Marketing ManagerNorwalk, CT$95,000–$120,000 / yearWork/life support including the ability to work up to 4 weeks per year from anywhere, parental leave, dependent care and family support resources, Summer Fridays, and office perks like stocked kitchens and catered meals (varies by location). From search engine optimization to branding and promotions, our Marketing team is the expert at spreading the Priceline message far and wide - capturing the hearts and imaginations of customers to get them to try our services, and keep them coming back for more.
TKONewManager, Partnership Marketing, WWE TKOManager, Partnership Marketing, WWEStamford, CTThis role manages partner relationships end-to-end, leads activation strategy and execution, coordinates cross-functionally across departments, and supports revenue-driving initiatives, including renewals, upsells, and cross-property extensions. The Partnership Marketing Manager serves as the primary day-to-day lead for assigned brand partners and is responsible for planning, developing, and executing integrated partnership marketing programs.
Philip Morris InternationalNewCounsel, Marketing & Sales (U.S.) Philip Morris InternationalCounsel, Marketing & Sales (U.S.)Stamford, CTUtilize company authorized AI tools to improve efficiency of legal counseling; support U.S. Commercial Law team in exploring new ways of leveraging and developing AI tools to assist in legal support. This position operates as a trusted business partner, delivering proactive, pragmatic, and business-centered legal advice that enables growth while managing legal and reputational risk.
TKO, LPNewManager, Partnership Marketing, WWE TKO, LPManager, Partnership Marketing, WWEStamford, CTThis role manages partner relationships end-to-end, leads activation strategy and execution, coordinates cross-functionally across departments, and supports revenue-driving initiatives, including renewals, upsells, and cross-property extensions. The Partnership Marketing Manager serves as the primary day-to-day lead for assigned brand partners and is responsible for planning, developing, and executing integrated partnership marketing programs.
Yale UniversityNewMarketing Manager Yale UniversityMarketing ManagerNew Haven, CT$65,000–$101,000 / yearMarketing Manager reports to David Geffen School of Drama at Yale/Yale Repertory Theatre (DGSD/YRT) Director of Marketing & Communications, including day-to-day direction from the Senior Associate Director of Marketing & Communications. 3.Under supervision of Director of Marketing & Communications oversees, develops, and executes institutional and individual production marketing and audience development strategies, plans, and analytics to aggressively advance DGSD/YRT's mission, reaching its strategic marketing and communications goals and objectives.
CuraleafNewDirector, Retail Marketing Activation CuraleafDirector, Retail Marketing ActivationStamford, CT$140,000–$155,000 / yearAs a high-growth cannabis company known for quality, expertise and reliability, the Company, and its brands, including Curaleaf, Select, Grassroots, Find, and Anthem provide industry-leading service, product selection and accessibility across the medical and adult-use markets. Curaleaf Holdings, Inc. (TSX: CURA) (OTCQX: CURLF) ("Curaleaf") is a leading international provider of consumer products in cannabis with a mission to enhance lives by cultivating, sharing, and celebrating the power of the plant.
Synchrony FinancialNewAVP, Lead Agile Marketing Product Owner Synchrony FinancialAVP, Lead Agile Marketing Product OwnerStamford, CTRole Summary/Purpose: Reporting to the VP, Strategic Card Solutions, the AVP, Lead Agile Marketing Product Owner leads and develops a team of Product Owners responsible for delivering Plastic marketing products and capabilities-including card package and card design strategies, inventory readiness, strategic kit and envelope package options, and alternative fulfillment approaches (including no-card solutions). Partnering closely with Synchrony client teams representing multiple Synchrony clients-as well as technology, operations, compliance, and vendor partners-this leader drives Agile best practices, predictable delivery, and audit-ready outcomes across the plastics product portfolio.
Gartner IncNewOperations Specialist - Virtual Marketing Programs Gartner IncOperations Specialist - Virtual Marketing ProgramsStamford, CTThe ideal candidate is process and detail-oriented, highly collaborative, works well independently, is agile, can work in a fast-paced environment, comfortable analyzing data and has a passion for optimizing experiences. Our mission relies on expert analysis and bold ideas to deliver actionable, objective business and technology insights, helping enterprise leaders and their teams succeed with their mission-critical priorities.
World Wrestling Entertainment, ChinaManager, Marketing Solutions World Wrestling Entertainment, ChinaManager, Marketing SolutionsStamford, CTCollaborate within Global Partnerships with Business Develop, Revenue Strategy, and Partnership Marketing reams, as well as cross-functionally with Production, Live Events, Talent/Athlete Relations, Creative, Brand Marketing, and Analytics teams to ensure strategic planning and executable programs. The Marketing Solutions Manager will contribute to the growth of TKO's Global Partnerships business across UFC, WWE, PBR, Zuffa Boxing, IMG, and On Location and the escalation of TKO properties' brand value.
Regeneron Pharmaceuticals IncSenior Director, HCP Marketing (Neuro) Regeneron Pharmaceuticals IncSenior Director, HCP Marketing (Neuro)Sleepy Hollow, NY$216,100–$360,200 / yearDeveloping and fostering strong partnerships with Sales, Medical Affairs, TLLs, Market Research, Market Access, Regulatory, Legal, Clinical, HEOR and other cross functional partners to ensure aligned objectives at Regeneron and across the alliance. You bring strong communication and presentation skills, capable of articulating complex strategies to stakeholders of all levels, including Senior Leaders, regardless of their technical background.
Yuma Holdings LLCNewMarketing & Communications Manager Yuma Holdings LLCMarketing & Communications ManagerStamford, CTContent & Channel ManagementManage Yuma's website, social channels, and external presence Write long-form and short-form content including blogs, explainers, research summaries, and ecosystem spotlights . The Marketing & Communications Manager will support the execution of Yuma's marketing and communications efforts, ensuring high-quality delivery across events, content, and external channels.
Regeneron Pharmaceuticals IncAssociate Director, HCP Marketing (Neuro) Regeneron Pharmaceuticals IncAssociate Director, HCP Marketing (Neuro)SLEEPY HOLLOW, NY$157,200–$256,600 / yearThe Associate Director of HCP Marketing will lead healthcare professional marketing strategy and execution for the Rare Neurology product in the U.S. This highly visible role requires a forward-looking individual with deep marketing expertise and the ability to navigate a competitive landscape. Driving strong cross-functional and alliance collaboration, partnering with Sales, Medical Affairs, TLLs, Market Research, Market Access, Regulatory, Legal, Clinical, and HEOR to deliver cohesive, compliant, and impactful initiatives.
Compass IncNewMarketing Coordinator Compass IncMarketing CoordinatorChappaqua, NY$25–$28 / hourMonitor the ongoing efforts of the agents' marketing initiatives and analyze the actual results from projects to determine their effectiveness - helping inform future marketing activities for that agent/agent team. You will work with key external and partnered vendors to execute a wide variety of initiatives and help ensure cohesion between the Compass brand and the marketing/advertising deliverables of our agents.
TKONewManager, Marketing Solutions TKOManager, Marketing SolutionsStamford, CTCollaborate within Global Partnerships with Business Develop, Revenue Strategy, and Partnership Marketing teams, as well as cross-functionally with Production, Live Events, Talent/Athlete Relations, Creative, Brand Marketing, and Analytics teams to ensure strategic planning and executable programs. The Marketing Solutions Manager will contribute to the growth of TKO's Global Partnerships business across UFC, WWE, PBR, Zuffa Boxing, IMG, and On Location and the escalation of TKO properties' brand value.
TouchCareNewVice President of Marketing TouchCareVice President of MarketingStamford, CTTouchCare is seeking a Vice President of Marketing to build, lead, and scale a high-performing marketing function that drives predictable growth. Experience transitioning from sales rep led sales to structured, repeatable systems powered by marketing efforts.
Philip Morris International U.S.Senior Legal Analyst, Commercial - Marketing and Sales (U.S.) Philip Morris International U.S.Senior Legal Analyst, Commercial - Marketing and Sales (U.S.)Stamford, CTFull timeThe U.S. Food and Drug Administration has authorized versions of PMI's IQOS electronically heated tobacco devices and Swedish Match's General snus as Modified Risk Tobacco Products and renewal applications for these products are presently pending before the FDA. Since 2008, PMI has invested $12.5 billion globally to develop, scientifically substantiate and commercialize innovative smoke-free products for adults who would otherwise continue to smoke with the goal of transitioning legal-age consumers who smoke to better alternatives.