Specific Responsibilities: Serves as a strategic member of the Management Team, bringing brand, audience, reputation, and communications perspectives to enterprise decision-making and helping shape how organizational strategy is understood and experienced by members, subscribers, community partners, and other stakeholders. Actively identifies stories and communications opportunities across the organization, developing a deep understanding of initiatives, products, programs, research, advocacy, community impact, and organizational change and translating complex work into compelling stories for the audiences we serve.