This role is responsible for managing creative requests, translating feedback into actionable workflow updates, coordinating national and market test packout kit logistics, maintaining campaign tools and store-level details, and helping ensure brand touchpoints are accurate, consistent, and intentionally connected across in-store, digital, CRM, media, and franchisee-facing channels. Brand Marketing Manager, this role works closely with brand, creative, media, operations, and technology partners to support day-to-day brand marketing operations, market tests, national campaigns, and ongoing customer journey optimizations.