Job Title:. The Field and Community Marketing Manager oversees all marketing efforts within the state, including leading the field team, budget management, and aligning marketing strategies with sales goals. General familiarity with and/or exposure to a broad range of marketing technology platforms, along with strong proficiency in campaign analytics and translating data into actionable insights; experience with tools such as Marketo, HubSpot, Salesforce Marketing Cloud, Google Analytics 4, Adobe Analytics, Power BI, Tableau, or similar platforms is a plus.
Cross-functional partnership – Collaborate with Digital Enablement and business stakeholders to map, analyze, and optimize client touchpoints to create seamless, personalized, and value-driven experiences, consistently advocating for the client perspective to drive more business to BWE.
Franchisee Advisory & Plan Management - Support a regional portfolio of franchise schools as the primary day-to-day local marketing resource and trusted advisor.
At our headquarters, which we call the Support Center, and in regional support roles throughout the country, we seek to build teams of individuals who establish trusted relationships, demonstrate accountability, have a service mindset, and exhibit agility and curiosity.
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