San Antonio, TX4 days ago
KEY RESPONSIBILITIES: Lifecycle Marketing Strategy & Execution Develop and govern H-E-B's end-to-end lifecycle marketing strategy across the full customer journey - acquisition through win-back - for all owned channels Define trigger logic, cadence frameworks, suppression rules, and contact governance to ensure relevance without fatigue Manage the subscriber program end-to-end: opt-in growth, segmentation health, engagement scoring, and churn mitigation Partner with Customer Data & MarTech to activate segments, propensity models, and behavioral signals in campaign execution / work within a Customer Data Platform Drive offer strategy across the lifecycle, including personalized promotions, milestone moments, and re-engagement levers Channel Management: Email, Push & SMS Own the channel roadmap and operating model for H-E-B's three primary owned channels, ensuring technical health, deliverability, and compliance (CAN-SPAM, TCPA, TDPSA) Establish channel-level KPIs and attribution frameworks in partnership with Marketing Operations and Analytics, and maintain shared reporting dashboards that track owned channel health and business impact Collaborate with design and development partners to optimize templates, A/B testing pipelines, and automation workflows Govern channel architecture decisions including audience suppression, frequency caps, and cross-channel sequencing logic Champion the evolution of H-E-B's loyalty philosophy: moving beyond transactional points mechanics toward an experience-led model. Responsibilities ABOUT THE ROLE H-E-B is seeking a Senior Marketing Manager, of Lifecycle Marketing & Targeted Channels to lead the strategy, execution, and evolution of how we communicate with our customers across email, push notifications, and SMS.