Demonstrable experience with many of the following: Demand Forecasting, Segmentation, Testing, Predictive Customer Response, Price Optimization, Marketing Mix Modeling, Customer Journey Analytics, Next Best Product/Offer, Customer Elasticity (Market Response Modeling), Skills & Competencies. Lead the design, development, and implementation of advanced analytical models (e.g., attribution modeling, customer lifetime value (CLTV),, segmentation, propensity modeling, personalization algorithms, media mix modeling (MMM)).