East Windsor, NJ10 days ago
8–15+ years of progressive marketing experience, with a balance of strategy and hands-on executionRequired: Experience within a big box retail environmentProven success scaling a consumer brand across DTC, Amazon, and/or retail channelsDemonstrated experience building and developing marketing teams, including hiring, structuring, and mentoring talentDeep expertise in performance marketing and paid mediaStrong understanding of content strategy and creative development, with the ability to guide and improve outputExperience managing and optimizing agencies and external partnersHighly analytical, results-driven, and comfortable in a fast-paced, “builder” environmentExperience working with channel or distributor-driven B2B models is a plus. Develop and execute a comprehensive marketing strategy to drive brand awareness and revenue growthLead performance marketing initiatives across paid media channels, ensuring strong ROI and scalabilityLeverage social media, PR, and influencer marketing to expand reach and engagementOversee creative strategy and execution, ensuring high-quality, high-performing contentEvaluate and optimize agency partnerships and external vendorsAnalyze campaign performance and marketing data to drive continuous improvementCollaborate cross-functionally with sales, product, and leadership teams to align marketing efforts with business objectivesBuild, scale, and mentor a high-performing marketing team.