Marketing Content Writer / SEO Copywriter Famous Smoke ShopMarketing Content Writer / SEO CopywriterEaston, PAThis role creates short-form and long-form copy for digital and print platforms, including website content, product pages, category pages, landing pages, email, SMS, catalog, social media, video scripts, blogs, guides, and promotional campaigns. Famous Cigars, rooted in Famous Smoke Shop-PA, Inc. and the premium cigar industry since 1939, is a growing Easton, PA business spanning retail, catalog, e-commerce, and Leaf Restaurant & Bar, where we bring together product knowledge, hospitality, customer service, and a team-focused culture.
Coordinator, Strategy and Marketing St. Luke's Health Network, Inc.Coordinator, Strategy and MarketingBethlehem, PAFull timeIndividually and together, our employees are dedicated to satisfying the mission of our organization which is an unwavering commitment to excellence as we care for the sick and injured; educate physicians, nurses and other health care providers; and improve access to care in the communities we serve, regardless of a patient's ability to pay for health care. Serves as a strategic liaison and departmental partner—coordinating cross-functional work, driving project execution, and helping translate priorities into organized plans and outcomes across both the Strategy and Marketing functions.
Marketing Manager, Retirement and Annuity Marketing The Guardian Life Insurance Company of AmericaMarketing Manager, Retirement and Annuity MarketingPA$82,770–$135,975 / yearThis preliminary screening may be used to help identify applicant materials and resumes relative to their indication that the applicant meets the requirements for the specific job for which they are applying, as specified in the listing posted on Guardian's jobs website (Careers at Guardian at https://www.guardianlife.com/careers If you would like to request an alternative process that does not utilize AI Tools or would like to request a reasonable accommodation, within ten business days of your position application, you must email your request to MyHR@glic.com, making sure to provide your name and job requisition identification number.
Associate Brand & Product Marketing Manager Crayola LLCAssociate Brand & Product Marketing ManagerEaston, PAPart timeThe Associate Product Manager contributes to the analysis and development of detailed tactical plans of the assigned platform’s overall global strategic plan; implements the marketing plans for the platform's assigned product segment(s)/franchise(s); assists in the planning, development and execution of the assigned product group’s marketing objectives, tactics, programs and budgets; participates in and manages cross-functional teams to progress marketing projects to desired results and works with marketing peers and sales, operations and global teams to drive executional excellence. Regardless of past practice, all resumes submitted by search firms to any employee at Crayola LLC via e-mail, the Internet, or directly to hiring managers at Crayola LLC in any form without valid written search agreement in place for that position will be deemed the sole property of Crayola LLC, and no fee will be paid in the event the candidate is hired by Crayola LLC as a result of the referral or through other means.
Retail Event Marketing Manager LeafHomeRetail Event Marketing ManagerReading, PAFull timeThe Retail Marketing Manager will hire, train and develop a Retail Marketing Team to build brand awareness and generate sales leads in the local market through our retail partnerships. The ideal candidate will have multi-unit retail management experience, be well versed in local recruiting, and have the ability to manage multiple teams of lead-generators.
Global Product Marketing Manager Illinois Tool Works IncGlobal Product Marketing ManagerPAJob Description: Brooks Instrument (www.brooksinstrument.com), an industry leader in flow and pressure instrumentation for critical applications, is seeking candidates for a Global Product Marketing Manager position that will be based at the company headquarters in Hatfield, Pennsylvania (suburban Philadelphia). The company is proud of its broad portfolio of nearly 10,000 active patents, and is focused on fully leveraging its highly differentiated business model to deliver solid growth with consistent best-in-class margins and return on capital.
Sr Channel Marketing Manager B. Braun Medical LtdSr Channel Marketing ManagerBethlehem, PA$100,000–$125,000 / yearThe targeted range for this role takes into account a range of factors that are considered when making compensation and hiring decisions; included but not limited to: skill sets; experience and training; licensure and certifications; and other business and organizational needs. Frequently:Finger feeling, Hearing - ordinary, fine distinction, loud (hearing protection required), Sitting, Talking - ordinary, loud/quick.
In-Store Marketing Manager in Training LeafFilter North IncIn-Store Marketing Manager in TrainingEaston, PAJob Summary: The Manager in Training (MIT) Retail Marketer will attend pre-scheduled shifts in retail stores and generate leads for the local office through ongoing interaction with potential customers. The MIT Retail Marketer will conduct product knowledge trainings, build relationships with retail store leaders, and collaborate with leaders to drive revenue from store teams.
NewSenior Living Sales and Marketing Professional The Manor at Market SquareSenior Living Sales and Marketing ProfessionalReading, PennsylvaniaIf you would like to work in a positive environment and use your talents and experience to make a difference in the lives of seniors and their families, we'd like to hear from you! And, working in this environment where everyone – from corporate, to my Executive Director, to my team - is so supportive, makes it a pleasure to come to work every day.
Senior Living Sales and Marketing Professional Senior LivingSenior Living Sales and Marketing ProfessionalHarleysville, PennsylvaniaIf you would like to work in a positive environment and use your talents and experience to make a difference in the lives of seniors and their families, we'd like to hear from you! And, working in this environment where everyone – from corporate, to my Executive Director, to my team - is so supportive, makes it a pleasure to come to work every day.
Affiliate Marketing Manager Paychex IncAffiliate Marketing ManagerAllentown, PA$88,270–$115,000 / yearAs a key member of our marketing team, you will be responsible for managing our affiliate program and overseeing our Pay Per Lead (PPL) program to generate Marketing Qualified Leads (MQLs) with a focus on achieving a strong return on investment (ROI). As Paychex and Paycor come together, we're combining innovative technology, data-driven insights, AI, and human expertise to help organizations work smarter, support their people, and achieve better business outcomes.
Marketing Communications Manager Fromm Electric Supply CorpMarketing Communications ManagerReading, PAThis is a highly collaborative role where you'll work across departments to deliver impactful messaging, support business priorities and help strengthen the Fromm brand internally and externally. Do you enjoy creating compelling content, supporting sales teams, managing communications and helping drive company culture If so, this could be a great fit for you.
Digital Marketing Manager Victaulic CoDigital Marketing ManagerEaston, PALead, develop, and scale a cross-functional digital marketing team spanning Web & Search, Paid Media, and Analytics - removing roadblocks, closing capability gaps, and accelerating the team's ability to deliver measurable results. The Digital Marketing Manager is tasked with removing roadblocks, introducing new capabilities, and accelerating the work that has already been started - elevating a growing digital marketing function into a true, measurable growth driver for the business.
Marketing & Communications Manager Peddlers Village PartnershipMarketing & Communications ManagerPAWhat you will do: Support the Director of Sales & Marketing on all marketing-related activities, including social media, the development and implementation of promotional materials, website and blog content, mobile app, e-blasts, advertising plans and placement, press releases, media lists, photography, videography, and metrics/results reporting, and influencers. The Marketing & Communications Manager is responsible for providing support to the department and to Peddler's Village operations by creatively and administratively contributing to strategy development, social media, media and public relations, advertising, metrics reporting and analysis, and information systems management.
Director of Sales and Marketing XpanseHRDirector of Sales and MarketingSouderton, PAThe company is entering an exciting phase of growth through both organic expansion and strategic acquisitions, making this an excellent opportunity for a commercial leader with food industry experience who enjoys building organizations, leading change, and developing scalable sales strategies. Reporting directly to the Chief Executive Officer, you will lead Sales, Marketing, Applications Engineering, and Estimating while partnering closely with Engineering, Manufacturing, Project Management, and Service teams to drive sustainable revenue growth across multiple business lines.
Marketing Campaign Manager Penske CorporationMarketing Campaign ManagerReading, PAPartners with product-line managers, digital product managers, and creative teams to develop and deliver integrated marketing programs that drive engagement, adoption, and brand awareness across the customer lifecycle. Willingness to travel as necessary, work the required schedule, work at the specific location required, complete Penske employment application, submit to a background investigation (to include past employment, education, and criminal history) and drug screening are required.
Global Business Relationship Manager - Marketing, Sales & Service Olympus CorpGlobal Business Relationship Manager - Marketing, Sales & ServicePATogether with the BRM Head, coach executive business stakeholders and their direct reports and continuously raise their digital literacy; enable them to articulate technology needs and requirements that will advance business performance; proactively share technology advancements and market success stories in the respective domain; consult with Enterprise Architecture in developing the enterprise roadmap. Run an internal VoC process (Voice of Internal Customer) to evaluate levels of satisfaction with the IT service delivery and to identify improvements required in IT/Business Units in order to further increase the value delivered by IT projects and services.
Digital Marketing Specialist Trulieve Cannabis CorpDigital Marketing SpecialistWhitehall, PASkillsets: Attention to detail and commitment to exceptional execution (e.g., spotting spelling errors in creative content, ensuring design output aligns with the brief, identifying functional issues on landing pages, and segmentation criteria). Additional duties include coordinating localized communications, supporting product‑relevant targeting strategies, ensuring adherence to brand guidelines, and collaborating with cross‑functional and vendor partners daily.
Search Marketing Specialist Crayola LLCSearch Marketing SpecialistEaston, PARegardless of past practice, all resumes submitted by search firms to any employee at Crayola LLC via e-mail, the Internet, or directly to hiring managers at Crayola LLC in any form without valid written search agreement in place for that position will be deemed the sole property of Crayola LLC, and no fee will be paid in the event the candidate is hired by Crayola LLC as a result of the referral or through other means. The primary role of the Search Marketing Specialist will be to amplify product visibility online, supporting organic and paid search marketing efforts across Crayola.com and ecommerce retailers, notably Amazon, Walmart.com, and Target.com.
Manager, Marketing Operations Tyndale Enterprises IncManager, Marketing OperationsPAThis manager brings strong experience optimizing email marketing, workflows, lead scoring, attribution modeling, and account-based marketing initiatives while partnering closely with Marketing, Sales, and Salesforce teams to optimize lead flow, reporting, and overall campaign performance. Work Environment/Physical Demands: Primarily operates in a professional office or remote work environment, with extended periods working on a computer and within marketing platforms such as HubSpot and Salesforce.• Requires the ability to manage multiple priorities, meet deadlines, and maintain focus in a fast-paced, cross-functional environment.•
Head of Marketing Andesa ServicesHead of MarketingAllentown, PennsylvaniaRemoteThat makes this role ideal for an experienced marketer who is energized by a blank slate, comfortable moving between strategy and hands-on execution, and motivated by the prospect of seeing their work directly shape a company's trajectory. The work that wins in this market is due to brand positioning and industry relevant content coupled with strong field marketing and ABM programs that help a lean go-to-market team close the accounts that matter.
Director, HCP Marketing Hampton, NJ Celldex Therapeutics IncDirector, HCP Marketing Hampton, NJNJ$176,659–$229,427 / yearReporting directly into the Vice President of Marketing and Commercial Operations, this individual will work cross-functionally with Patient Marketing, Insights & Analytics, Sales, Market Access, Medical Affairs, and external agency partners to ensure the HCP perspective is embedded across all launch efforts. Celldex is now entering an exciting new chapter - building a commercial team to launch barzolvolimab - the most advanced anti-KIT therapy in pivotal development that has the potential to redefine treatment for multiple allergy and dermatological diseases with Phase 3 studies in CSU, ColdU, SD and phase 2 studies in AD and PN.
Manager, Digital Marketing Paychex IncManager, Digital MarketingAllentown, PAManages the development and implementation of the Marketing goals and strategies of driving cost effective, new customer acquisitions, and incremental revenue for Paychex products and services through our web presence, paid social, programmatic media, content syndication, online video, and account-based marketing programs. Manages relationships and drives programs and day-to-day operations with agency partners, advertising vendors (Google, LinkedIn, Reddit, etc.), and pay-per-lead aggregators to ensure ongoing support and value while executing against plan to reach goals.
Integrated Marketing Specialist Victaulic CompanyIntegrated Marketing SpecialistEaston, PennsylvaniaVictaulic is expanding its Industrial marketing team, and we need a content and campaigns specialist who can navigate multiple vertical markets, build relationships across a diverse set of stakeholders, and turn technical stories into content that moves audiences to action in a competitive B2B market. · Develop a consistent content market-specific cadence through case studies, project briefs, application stories, blog posts, white papers, and sales enablement materials that translates technical product knowledge into clear, value-driven narratives.
Executive Director, Payer Strategy & Marketing Hampton, NJ Celldex Therapeutics IncExecutive Director, Payer Strategy & Marketing Hampton, NJNJ$233,631–$303,417 / yearCelldex is now entering an exciting new chapter - building a commercial team to launch barzolvolimab - the most advanced anti-KIT therapy in pivotal development that has the potential to redefine treatment for multiple allergy and dermatological diseases with Phase 3 studies in CSU, ColdU, SD and phase 2 studies in AD and PN. The expected base salary range for this position is $233,631 to $303,417.We are committed to compensating employees equitably based on several factors including experience, education, licensure/certifications, skill level, location of the position, and availability of similar talent in a competitive market.
Director of Marketing DeSales UniversityDirector of MarketingPAReilly School of Business, a College of Arts, Education, and Humanities with a School of Education, and a School of Performing Arts, a College of Sciences, and a College of Healthcare Professions with a designated School of Nursing. Founded by the Oblates of Saint Francis de Sales in 1964, the 550-acre suburban campus is located about 50 miles north of Philadelphia and 90 miles southwest of New York City.
Senior Living Sales and Marketing Professional Keystone Villa at Douglassville Independent LivingSenior Living Sales and Marketing ProfessionalDouglassville, PennsylvaniaIf you would like to work in a positive environment and use your talents and experience to make a difference in the lives of seniors and their families, we'd like to hear from you! Talking with families about our community and helping them to make a decision that is going to help someone they love is truly satisfying.
Assistant Director, Sales & Marketing Lehigh UniversityAssistant Director, Sales & MarketingBethlehem, PA$56,030–$68,190 / yearCultivates positive relationships with the University community, external vendors, and internal departments (Media, Tickets, Facilities, and Sponsorships) to enhance in-game promotions and reinforce the department''s mission, while actively participating on committees, researching industry best practices via surveys, and pursuing continuous professional development for self and staff. Trains and mentors student interns, graduate assistants, and student workers, while directly coordinating and improving student spirit groups (including the Marching 97, cheer, dance, Pep Band, and Clutch performers) and leading situational problem-solving to resolve issues.
Senior Director, Product Marketing, Innovation, Infection Prevention, Global Olympus CorpSenior Director, Product Marketing, Innovation, Infection Prevention, GlobalPACollaborates closely with R&D, Regulatory, Quality, Clinical, Supply Chain, Manufacturing, Marketing, and regional commercial teams to ensure seamless execution, risk mitigation, and transparency around progress, dependencies, and outcomes. Partner with global and regional commercialization teams to define strategic marketing plans, enable evidence‑based messaging and training, and ensure revenue, profitability, and market performance align with business case expectations.
Junior Marketing Assistant Profiles PersonnelJunior Marketing AssistantReading, Berkshire£28,000Some office-based experience would be amazing but not essential - the main skill or attribute is being someone who is good at and enjoys writing as you'll be creating blog posts, press releases and creating LinkedIn posts etc for their client. We're looking for a Junior Marketing Assistant to join our client - a PR Agency in Reading who are looking for someone to work on one of their major, global technology client accounts.
Business Development Representative - Marketing SHI International CorpBusiness Development Representative - MarketingBethlehem, PA$50,000–$65,000 / yearThe Business Development Representative - Marketing is responsible for utilizing outbound activities, such as calls and emails, to generate sales opportunities and set appointments from inbound leads. Ability to identify, create, develop, and manage high-impact sales opportunities and lead a team to achieve and exceed sales targets - Basic.
Marketing Director Mission Health Communities LLCMarketing DirectorPAThe Residence at North Ridge in New Hope, MN is looking to hire a full-time Director of Marketing to join our team, who will facilitate marketing and business development for our amazing health care company! Mission Health is a family of communities, and we are proud to employ exceptional individuals who deliver a positive Mission experience to our residents and families, as well as our co-workers.
NewBilingual Community Liaison Recruiting/Marketing JEVS Care at HomeBilingual Community Liaison Recruiting/MarketingBethlehem, PA$53,000–$60,000Full timeThe Care Manager, Recruitment will gain external appointments and grow one-on-one relationships through strategic identification of and effective communications with community providers, service coordination entities, Veterans assistance groups and the general public with the overall outcome of increased referrals for the Agency, Private Pay, VA Business lines of business. JEVS Care at Home is looking for a Bi-Lingual Care Manager, Recruitment that is dynamic go-getter ready to grow our client base and attract top-tier caregivers.
Manager, Marketing Automation Paychex IncManager, Marketing AutomationAllentown, PA$87,627.27–$137,700 / yearPartners cross-functionally with Marketing, Sales/Revenue Operations, IT, DAAI, and Analytics teams to design and operationalize end-to end marketing processes, ensuring data integrity, system reliability, and continuous innovation. Lead the design and continuous optimization of marketing programs and frameworks (including nurture strategies, webinars, newsletters, and multi-touch campaigns), ensuring high-quality execution, performance, and measurable outcomes.
NewSales & Marketing Technology Strategist SHI International CorpSales & Marketing Technology StrategistBethlehem, PA$90,000–$120,000 / yearReporting to the Digital Growth department within the Marketing organization, the Sales & Marketing Technology Strategist serves as a strategic internal consultant, driving technology adoption and identifying innovative ways to leverage sales and marketing technologies to support business objectives. This position plays a critical role in aligning Microsoft Dynamics CRM, Marketo, and integrated technologies to deliver streamlined processes, high-quality data, and effective marketing and sales outcomes.
NewSr. Sales & Marketing Technology Strategist SHI International CorpSr. Sales & Marketing Technology StrategistBethlehem, PA$120,000–$180,000 / yearThis role operates at the intersection of Marketing, Sales, and IT, helping to intake business requests, design scalable solutions, support platform execution, and ensure work is delivered efficiently across systems. This position plays a critical role in aligning Microsoft Dynamics CRM, Marketo, and integrated technologies to deliver streamlined processes, high-quality data, and effective marketing and sales outcomes.
Area Director, Marketing & Business Development-V Simon Property Group IncArea Director, Marketing & Business Development-VPADevelop and execute an annual marketing plan which strategically utilizes all platform programs, supports the corporate marketing objectives and positively impacts the center's core financial objectives EBIDTA, SBV income, leasing, sales, overage rent, traffic, and market share. PRINCIPAL RESPONSIBILITIES: The successful candidate's responsibilities will include, but not be limited to: Identify, create, and sell revenue opportunities through strategic positioning of mall assets, media assets, and mall programming in order to achieve the financial sales goals of each property.
NewDirector of Marketing & Communications AccupacDirector of Marketing & CommunicationsHarleysville, PAThe Director of Marketing & Communications is responsible for developing and executing an integrated marketing and communications strategy that supports the company’s growth objectives, brand positioning, culture, and sustainability commitments. Oversee the development of marketing materials, digital content, category playbooks, sales enablement tools, trend reports, and public-facing thought leadership.
Marketing Designer Elite Sportswear LPMarketing DesignerReading, PennsylvaniaDevelop unique, stand-out advertising creative, in video, animation, and still formats; Lead the design and development of sales pitch decks and update content as needed; Email headers; Infographics; Assist with video editing and production needs, as necessary; Blog headers; eBooks; Collaborate with the content marketing and copywriting team to create compelling & engaging social media content; Social images; Design interactive landing pages, and other web content for sales and marketing usage; Plan and strategize campaigns surrounding email and social channels; Create short form video content, including reels, social videos, and gifs; Test the responsiveness of all assets for all platforms (i.e. email templates, websites, landing pages, etc.);
Marketing Analyst Buckeye Partners LPMarketing AnalystPABuckeye wants to create and reward an organizational focus that stimulates the creative and entrepreneurial actions of its employees that result in innovative ways of reducing costs, generating revenues, improving productivity, or improving processes. Responsibilities & Essential Functions include: Provide analysis of business development opportunities, including new customer services, demand forecasting, supply optimization and competition analysis and, Utilize technology to its maximum to provide analysis, facilitate decisions and identify action items.
Marketing Operations Coordinator Victaulic CoMarketing Operations CoordinatorEaston, PAWork with other cross-functional team members (Marketing, Sales, Engineering, Customer Care, PCM, HR) as needed to advance global customer-centric initiatives. Ability to balance multiple short- and long-term projects in addition to balancing local and global corporate priorities and critical deadlines.
Marketing Operations Coordinator, Data Execution Victaulic CompanyMarketing Operations Coordinator, Data ExecutionEaston, PennsylvaniaWork with other cross-functional team members (Marketing, Sales, Engineering, Customer Care, PCM, HR) as needed to advance global customer-centric initiatives. Ability to balance multiple short- and long-term projects in addition to balancing local and global corporate priorities and critical deadlines.
Marketing Operations Specialist Lutron Electronics Co., IncMarketing Operations SpecialistCoopersburg, PennsylvaniaFull timeYou’ll play a key role in elevating the channel experience and expanding direct-to-consumer capabilities, partnering cross-functionally with Product Management, Engineering, Marketing, Sales, and Commercial teams. Overview: Lutron Electronics Co., Inc. is hiring a high-impact Marketing Operations Specialist for our Channel Operations team in Coopersburg PA, supporting the fast-growing Budget Blinds channel.
NewCoordinator, Strategy and Marketing Saint Luke's Health SystemsCoordinator, Strategy and MarketingBethlehem, PAIndividually and together, our employees are dedicated to satisfying the mission of our organization which is an unwavering commitment to excellence as we care for the sick and injured; educate physicians, nurses and other health care providers; and improve access to care in the communities we serve, regardless of a patient's ability to pay for health care. Serves as a strategic liaison and departmental partner—coordinating cross-functional work, driving project execution, and helping translate priorities into organized plans and outcomes across both the Strategy and Marketing functions.
NewSenior Marketing Partner St. Luke's Health Network, Inc.Senior Marketing PartnerBethlehem, PAFull timeThe Senior Marketing partner is a key member of the team responsible for the communications and marketing needs of various network service lines and programs and serves as a hospital spokesperson when so designated by the Vice President or Associate Vice President of Marketing. Individually and together, our employees are dedicated to satisfying the mission of our organization which is an unwavering commitment to excellence as we care for the sick and injured; educate physicians, nurses and other health care providers; and improve access to care in the communities we serve, regardless of a patient's ability to pay for health care.
Part Time - Student - Marketing Coordinator Pennsylvania State UniversityPart Time - Student - Marketing CoordinatorReading, PAPursuant to the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act and the Pennsylvania Act of 1988, Penn State publishes a combined Annual Security and Annual Fire Safety Report (ASR). We embrace individual uniqueness, as well as a culture of belonging that supports equity initiatives, leverages the educational and institutional benefits of inclusion in society, and provides opportunities for engagement intended to help all members of the community thrive.
Part Time - Marketing & Communications - Strategic Communications Specialist Pennsylvania State UniversityPart Time - Marketing & Communications - Strategic Communications SpecialistReading, PAPursuant to the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act and the Pennsylvania Act of 1988, Penn State publishes a combined Annual Security and Annual Fire Safety Report (ASR). We embrace individual uniqueness, as well as a culture of belonging that supports equity initiatives, leverages the educational and institutional benefits of inclusion in society, and provides opportunities for engagement intended to help all members of the community thrive.
Coordinator, Strategy and Marketing St. Luke's University Health NetworkCoordinator, Strategy and MarketingBethlehem, PAIndividually and together, our employees are dedicated to satisfying the mission of our organization which is an unwavering commitment to excellence as we care for the sick and injured; educate physicians, nurses and other health care providers; and improve access to care in the communities we serve, regardless of a patient's ability to pay for health care. Serves as a strategic liaison and departmental partner-coordinating cross-functional work, driving project execution, and helping translate priorities into organized plans and outcomes across both the Strategy and Marketing functions.
Director of Strategic Marketing- Aerospace & Defense AMETEK IncDirector of Strategic Marketing- Aerospace & DefenseHarleysville, PAWorking closely with Business Unit leadership, Product Management, Sales, and Engineering teams, the role identifies growth opportunities, evaluates market trends, strengthens competitive positioning, and ensures alignment between customer needs, product roadmaps, and commercial strategies. Job Description: The Director of Strategic Marketing is responsible for driving market-led growth across AMETEKs Aerospace & Defense Division, a portfolio of eight businesses serving commercial aerospace, defense, space, and related high-performance markets.
Commodity Sales Manager The Wenger GroupCommodity Sales ManagerSouderton, PAThe Pork Trading Manager role is responsible for commercializing pork production from the processing plant by optimizing product mix, pricing, and market timing to maximize carcass value and plant margins. We provide animal nutrition and feeds; specialty protein production, processing, and marketing; on-farm protein production services; and grain, fertilizer, and ingredient procurement.