NewB2G Senior Marketing Manager Government Business ResultsB2G Senior Marketing ManagerWashington DC, VAThis role brings deep B2G (business-to-government) marketing experience to consult, develop, and deliver measurable marketing initiatives that drive client revenue and measurable outcomes across awareness, demand generation, and prospect engagement. Stay current and curious on relevant events in the client’s B2G segment, offering expert insight to maximize in-person networking, awareness and educational opportunities.
Regional Sr Integrated Marketing Specialist Lennar CorporationRegional Sr Integrated Marketing SpecialistColumbia, MD$67,400–$84,300 / yearThis role will serve as the strategic link between division presidents, regional marketing leaders, sales executives, corporate digital marketing functions and local division field teams, ensuring divisional sales goals are met with alignment across digital advertising, content, events, field marketing, and partner initiatives. Lennar is one of the nation's leading homebuilders, dedicated to making an impact and creating an extraordinary experience for their Homeowners, Communities, and Associates by building quality homes and providing exceptional customer service, giving back to the communities in which we work and live in, and fostering a culture of opportunity and growth for our Associates throughout their career.
Senior Director of Digital Strategy & Ecommerce Automotive Passport AutoSenior Director of Digital Strategy & Ecommerce AutomotiveWashington, DC$100,000–$100,000 / yearFull timeYou will oversee a small internal marketing team, coordinate closely with our advertising agency, and work directly with dealership leadership across the group to ensure marketing initiatives translate to measurable sales and service growth. This is a senior-level role for a seasoned automotive professional who can drive results, lead a team, and hold partners accountable.
NewInternal Marketing and Communications Associate Erickson Senior LivingInternal Marketing and Communications AssociateCatonsville, MD$60,000–$70,000 / yearSee Erickson Senior Living Privacy Policy at https://www.ericksonseniorliving.com/privacy-policy and SonicJobs Privacy Policy at https://www.sonicjobs.com/us/privacy-policy and Terms of Use at https://www.sonicjobs.com/us/terms-conditions. Headquartered in Baltimore, Maryland, Erickson Senior Living is one of the country’s largest and most respected providers of senior living and health care with a growing, national network of communities.
Marketing / Proposal Coordinator Whitman, Requardt & Associates, LLPMarketing / Proposal CoordinatorFairfax, VAFull timeSuccess in this position depends on strong time management, attention to detail, and the ability to work both independently and collaboratively while supporting efficient, high-quality proposal efforts. The ideal candidate is organized, detail-oriented, and proactive, with strong writing skills, creative problem-solving abilities, and a high level of accountability from start to finish.
NewField Growth & Customer Experience Marketing Specialist AramarkField Growth & Customer Experience Marketing SpecialistJessup, MD$55,000–$67,000They will be responsible for management and implementation of Aramark Refreshments? marketing objectives and activities including local store marketing initiatives, regional marketing programs, client activations, product and equipment marketing, and product management and analysis. Develop social content that promotes regional activities, experiences, innovations, new openings as well as spotlights employees to support the social media team?s overall marketing/communication strategy.
NewMarketing Coordinator Passport Auto GroupMarketing CoordinatorSuitland, MD$60,000–$72,000 / yearFull timeWith 9 dealerships representing BMW, MINI, Toyota, Nissan, Mazda, INFINITI, and Genesis, we’re committed to putting our customers first and delivering exceptional service at every touchpoint. Coordinate with General Managers and Service Managers on the monthly sales and service promotions, special offers, and seasonal marketing initiatives.
Vacation Sales & Marketing Representative - up to $2K Sign On Bonus Potential*- DC Marriott Vacations WorldwideVacation Sales & Marketing Representative - up to $2K Sign On Bonus Potential*- DCWashington, District of ColumbiaFull timeThe Vacation Sales & Marketing Representative position pays a base wage of $17.95/hour, plus production pay, and includes 10 weeks of guaranteed paid training with an additional $50 per day. For 2024 Annual earnings for MVO MVC City at The Mayflower Washington D.C. (base wages + production pay) is reasonably expected to be $38,641 - $80,651.
NewStore Sales Manager Mattress FirmStore Sales ManagerHerndon, VA$70,000–$80,000The Store Manager leads Mattress Firm's vision, Company Initiatives, and achieves sales performance goals by holding associates accountable for the execution of in-store merchandising in multiple store units. Develop a comprehensive team "bio book" that grows alongside your team, evolving to incorporate new insights and knowledge as it is gained.
NewField Event Sales Representative Acosta GroupField Event Sales RepresentativeAlexandria, VA$32,000–$35,000This person will plan and execute on-site events, engage consumers and increase property penetration rate by driving sales of products and services, and build and maintain relationships with property managers/owners, event contacts, team members and internal staff. Product Connections is a part of Acosta Group – a collective of the industry’s most trusted retail, marketing and foodservice agencies reimagining the way people connect with brands at every point in their shopping journey.
Regional Sr Integrated Marketing Specialist Lennar HomesRegional Sr Integrated Marketing SpecialistColumbia, MD$67,400–$84,300 / yearFull timeThis role will serve as the strategic link between division presidents, regional marketing leaders, sales executives, corporate digital marketing functions and local division field teams, ensuring divisional sales goals are met with alignment across digital advertising, content, events, field marketing, and partner initiatives. Lennar is one of the nation's leading homebuilders, dedicated to making an impact and creating an extraordinary experience for their Homeowners, Communities, and Associates by building quality homes and providing exceptional customer service, giving back to the communities in which we work and live in, and fostering a culture of opportunity and growth for our Associates throughout their career.
Marketing and Leasing Manager - Multi-Family Property Management Pratum CompaniesMarketing and Leasing Manager - Multi-Family Property ManagementGaithersburg, MD$75,000–$90,000 / yearFull timeFamiliarity with industry-relevant marketing and technology platforms is required, including Yardi PMS, EliseAI CRM, Google Ads and Ad Words, AI-supported marketing tools, Microsoft Office Suite, Adobe Creative Suite, Canva, Flipbook platforms, SurveyMonkey, reputation management monitoring software, website design software tools, Mailchimp, Loomly, and social media optimization tools. The Marketing and Leasing Manager at Pratum Companies is responsible for developing and executing a results-driven marketing and resident strategy that directly supports leasing performance, occupancy growth, and overall asset value across a diverse multifamily portfolio.
Sales and Marketing Intern EclaroSales and Marketing InternHunt Valley, MDFull timeCompetitive Insights:Conduct competitive analysis to identify leading carriers and their approaches in Supplemental Health, Participant Accident, and Business Travel Accident (BTA). Marketing Campaigns & Events:Support development and execution of marketing campaigns to promote Business Travel, Participant Accident, and Supplemental Health products.
Marketing Assistant- $20-$22/hr - DC Beacon Hill Staffing Group, LLCMarketing Assistant- $20-$22/hr - DCWashington, District of Columbia$20–$22 / hourFull timeLearn more about Beacon Hill and our specialty divisions, Beacon Hill Associates, Beacon Hill Financial, Beacon Hill HR, Beacon Hill Legal, Beacon Hill Life Sciences and Beacon Hill Technologies by visiting www.bhsg.com. Our niche brands offer a complete suite of staffing services to emerging growth companies and the Fortune 500 across market sectors, career specialties/disciplines and industries.
Sr Marketing Manager, Talent Marketing , Amazon Attraction, Influence, and Marketing Amazon.com IncSr Marketing Manager, Talent Marketing , Amazon Attraction, Influence, and MarketingArlington, VAYou will bring broad general marketing capability (social, digital, content, paid, organic, events, employer brand) alongside strong program management, stakeholder influence, and business acumen to navigate complex, multi-stakeholder environments. Lead end-to-end campaign delivery through partnerships with internal teams (Talent Engagement, Employer Brand, Creative Services, Journey Orchestration, Paid Marketing Services) - setting direction, maintaining quality, and driving performance.
Landscape Sales & Marketing Manager Graham Inc.Landscape Sales & Marketing ManagerMt Airy, MDLeading, coaching, and holding accountable a team of Account Managers, Estimator/Designer, and Business Developers . Your leadership will inspire a dynamic team to deliver exceptional service, ensuring customer satisfaction and fostering long-term partnerships.
Marketing/Creative - Marketing Manager Ampcus IncorporatedMarketing/Creative - Marketing ManagerWashington, DCRemote$40–$42.50 / hourThe ideal candidate is a tech-savvy, detail-oriented multi-tasker and self-starter with excellent communication skills and can work well in a fast-paced environment. Advisor, Digital Marketing Strategy and other members of the team to implement website content updates and provide digital administrative support.
Group Marketing Manager, Referrals Growth Marketing The PNC Financial Services Group IncGroup Marketing Manager, Referrals Growth MarketingVienna, VA$123,200–$274,560 / yearPNC Employees take pride in our reputation and to continue building upon that we expect our employees to be: Customer Focused - Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions. This position is subject to the requirements of Section 19 of the Federal Deposit Insurance Act (FDIA) and, for any registered role, the Secure and Fair Enforcement for Mortgage Licensing Act of 2008 (SAFE Act) and/or the Financial Industry Regulatory Authority (FINRA), which prohibit the hiring of individuals with certain criminal history.
Account-Based Marketing Manager , NAMER Strategic Customer and Partner Marketing Amazon.com IncAccount-Based Marketing Manager , NAMER Strategic Customer and Partner MarketingArlington, VAThe Account-Based Marketing Manager will own the end-to-end execution of territory ABM programs, working backwards from customer needs to create data-driven, multi-channel campaigns that accelerate pipeline and revenue growth. Amazon Web Services is seeking a results-driven Account-Based Marketing (ABM) Manager to design and execute high-impact ABM programs for enterprise customers within a designated field territory.
ABM Marketing Manager , AWS North America Marketing Amazon.com IncABM Marketing Manager , AWS North America MarketingArlington, VAThe Account-Based Marketing Manager will own the end-to-end execution of territory ABM programs, working backwards from customer needs to create data-driven, multi-channel campaigns that accelerate pipeline and revenue growth. Amazon Web Services is seeking a results-driven Account-Based Marketing (ABM) Manager to design and execute high-impact ABM programs for enterprise customers within a designated field territory.
Sr. Marketing Manager, Growth Marketing BrivoSr. Marketing Manager, Growth MarketingBethesda, MarylandYou will use effective marketing principles, tools, and tactics to serve the entire marketing team from building and executing our global demand generation strategy, reporting on marketing trends and campaign insights, and completing various other tasks to support sales and marketing. To keep our global teams connected and inspired, we provide a premium onsite experience featuring communal meals, recurring social events, and fully stocked workspaces—ensuring you have everything you need to stay focused while building the future of security.
Account Based Marketing Manager, Defense, AWS Industry Marketing Amazon.com IncAccount Based Marketing Manager, Defense, AWS Industry MarketingArlington, VAIn this role, you will design and execute strategic ABM programs that drive awareness, engagement, and pipeline growth within a defined set of named government accounts - helping defense leaders understand how AWS capabilities can transform their missions. This role will interact with Sales teams focused on the US Defense and Intelligence Community, Global Defense Industrial Base Partners, and product and service teams developing innovative solutions for defense.
NewEvent Marketing Manager - Sponsorships Management StratAcuity Staffing Partners IncEvent Marketing Manager - Sponsorships ManagementHerndon, VA$30–$45 / hourIn terms of professional development, Everforth Apex hosts an on-demand training program, provides access to certification prep and a library of technical and leadership courses/books/seminars once you have 6+ months of tenure, and certification discounts and other perks to associations that include CompTIA and IIBA. The Event Marketing Manager will serve as the primary operational contact for sponsors, maintain accurate records, and collaborate with internal teams and vendors to fulfill all commitments.
NewDigital Marketing Manager (E-commerce Growth) Sparks GroupDigital Marketing Manager (E-commerce Growth)Gaithersburg, MD$80,000–$95,000 / yearDevelop, manage, and execute marketing strategies to drive revenue cross Meta (Facebook/Instagram), Google Ads (Search, Display, YouTube), TikTok, Pinterest, SNAP Ads, Email/SMS Marketing, and Etsy. Sparks Group and a viral, e-commerce-driven company in Gaithersburg, MD have partnered to find a driven, skilled, and hands-on Digital Marketing Manager (E-commerce Growth) who will own and scale revenue across paid media and digital channels.
Marketing Manager, Demand Generation QuorumMarketing Manager, Demand GenerationWashingtonRemoteWe are a remote-friendly team with flexible work options: work remotely or, if you're in the area, choose to visit our vibrant, sunlit space in our modern, open-concept office in Washington, D.C. Our office building is located in the heart of downtown DC, easily accessible by metro, bus, and rideshares. High-Value Content Creation: Collaborate with product marketing and subject matter experts (SMEs) to develop compelling, tailored content—such as emails, microsites, and thought leadership pieces—that resonate with C-level decision-makers.
NewEvent Marketing Manager - Glen Burnie, MD Window Nation, Inc.Event Marketing Manager - Glen Burnie, MDGlen Burnie, MDThe successful candidate will have a proven track record in event and team management, a passion for delivering exceptional customer experiences, and the ability to lead and inspire our local Glen Burnie, MD event marketing team. This role will manage all aspects of event planning and execution, designed to build brand awareness and drive lead generation at various events, home shows, or other opportunities that may attract future customers.
Sales & Marketing Manager (Chantilly, VA) SERVPRO of Chesterfield, Richmond, Chesapeake, and HamptonSales & Marketing Manager (Chantilly, VA)Chantilly, VAThe Sales & Marketing Manager is responsible for driving our marketing campaigns, overseeing the client database, and maintaining an active presence at local and regional associations and trade show events. SERVPRO Franchise employees are not employed by, jointly employed by, agents of or under the supervision or control of SERVPRO Industries, LLC or SERVPRO Franchisor, LLC (the Franchisor), in any manner whatsoever.
Office Support Sales & Marketing Manager (Part-Time) Norbeck Technologies IncOffice Support Sales & Marketing Manager (Part-Time)Clinton, MDNorbeck Technologies is hiring a part-time Office Support Sales & Marketing Manager to help grow our business in the information technology and administrative support sectors. You will support sales, lead generation, CRM management, and digital marketing efforts across multiple platforms.
Sr Marketing Manager, Sustainable Fuels, Edible Oils & Plastics W. R. Grace & CoSr Marketing Manager, Sustainable Fuels, Edible Oils & PlasticsColumbia, MD$139,510.40–$191,826.80 / yearWe provide innovative products, technologies and services which our customers use to manufacture everyday products like renewable fuels, pharmaceuticals, toothpaste, cosmetics, food packaging, beer, edible oils and more. Collaborate with MarComm, Digital Marketing, and Regional Marketing teams to execute activation plans, providing guidance and content development support.
Senior Growth Marketing Manager Nitra IncSenior Growth Marketing ManagerDCThe team is backed by some of the world's leading VCs (Andreessen Horowitz, NEA, etc.) and is supported by an expert group of advisors including the cofounders of Square and Xendit, executives from Intuit, former Governors, White House senior staffers, and a co-founder of CityMD. We''re looking for: We are looking for a highly versatile and data-driven Growth Marketing Manager to lead initiatives across content creation, newsletter strategy, go-to-market execution, product enablement, and cross-functional collaboration.
Sales & Marketing Manager (Chantilly, VA) ServproSales & Marketing Manager (Chantilly, VA)Chantilly, VirginiaWe’re seeking self-motivated, proactive, responsible, and service-oriented teammates to join us in our mission of helping customers in their greatest moments of need by repairing and restoring homes and businesses with an industry-leading level of service. SERVPRO Franchise employees are not employed by, jointly employed by, agents of or under the supervision or control of SERVPRO Industries, LLC or SERVPRO Franchisor, LLC (the Franchisor), in any manner whatsoever.
Product Marketing Manager Leadership Connect IncProduct Marketing ManagerDCYou''ll lead cross-functional efforts across Product, Engineering, Marketing, Sales, and Customer Success, working directly with product managers and team leads to improve our offering through data-driven processes grounded in market feedback. We currently have teams working remotely and in-office and often get together for rooftop happy hours, exploring a brand new office, and meeting all the new hires on our growing team.
Senior Product Marketing Manager - AI CellebriteSenior Product Marketing Manager - AITysons, VARemoteTo learn more, visit www.cellebrite.com , https://investors.cellebrite.com/investors and find us on social media @Cellebrite. Thousands of public safety organizations, intelligence agencies and businesses rely on Cellebrite’s digital forensic and investigative solutions—available via cloud, on-premises and hybrid deployments—to close cases faster and safeguard communities.
Customer Marketing Manager AvePoint IncCustomer Marketing ManagerArlington, VA$90,000–$100,000 / yearThis role owns the execution and optimization of major customer programs, including the Customer Confidence Program-AvePoint's flagship customer storytelling and advocacy initiative-while partnering closely with Customer Success, Product Marketing, Sales, RevOps, and Field teams to activate customers as proof points, advocates, and revenue accelerators. With a single platform for lifecycle control, multicloud governance, and rapid recovery paired with clear ownership across the business, we prevent overexposure and sprawl, modernize legacy and fragmented data, and minimize data loss and interruption.
Direct Marketing Manager Democratic National CommitteeDirect Marketing ManagerWashingtonThe Direct Marketing Manager works closely with the rest of the marketing team to assist with and manage production of printed marketing and fundraising materials for the direct mail and telemarketing programs at the DNC. Manage State Party Victory Fund program for all 50 states, including executing strategy and planning for mailings, work with state chairs and executive directors to edit and approve copy.
Channel Marketing Manager AvePoint IncChannel Marketing ManagerArlington, VA$110,000–$135,000 / yearIncluding Partner Activation Rate (percentage of target partners actively running a campaign), Campaign Adoption Rate (the number of partners utilizing the provided campaign assets), and Pipeline Contribution (leads generated, converted to Opportunities, and associated annual recurring revenue (ARR)). Content and Asset Strategy: Define the necessary campaign assets (e.g., co-branded landing pages, email templates, social media kits, solution briefs, demo videos, etc.) partners need to execute successful campaigns.
Field Marketing Manager ScienceLogic IncField Marketing ManagerDCScienceLogic is a leader in IT Operations Management, providing modern IT operations with actionable insights to resolve and predict problems faster in a digital, ephemeral world. We're accelerating digital transformation through the power of automation, AI, and analytics - giving IT and business leaders the tools to deliver superior customer experiences, drive efficiency, and innovate with confidence.
Senior Growth Marketing Manager nitraSenior Growth Marketing ManagerWashington, District of ColumbiaThe team is backed by some of the world’s leading VCs (Andreessen Horowitz, NEA, etc.) and is supported by an expert group of advisors including the cofounders of Square and Xendit, executives from Intuit, former Governors, White House senior staffers, and a co-founder of CityMD. We're looking for:We are looking for a highly versatile and data-driven Growth Marketing Manager to lead initiatives across content creation, newsletter strategy, go-to-market execution, product enablement, and cross-functional collaboration.
Product Marketing Manager – HVAC & Industrial Manufacturing Baltimore Aircoil Company, Inc.Product Marketing Manager – HVAC & Industrial ManufacturingJessup, MDFull timeThis role requires the ability to influence and build alignment with global product marketing, global and regional engineering, marketing communications, marketing programs and analytics, applications, warranty, business development, sales and aftermarket to achieve targeted growth and capture the value of our innovation. The Product Marketing Manager - Americas owns the offering portfolio in line with business strategies and leads the development of product and portfolio strategies across target markets for the Americas region.
Marketing Manager US AIMarketing ManagerNorth Bethesda, MDWe are seeking a high-velocity Marketing Manager with deep experience in Artificial Intelligence, Cybersecurity, and Cloud markets to drive demand, accelerate sales, and position our solutions as category leaders. You will work closely with sales, product, and leadership to design and execute campaigns, produce thought leadership, support proposals, and directly influence revenue growth.
Product Marketing Manager, AI Solutions Planet Labs PBCProduct Marketing Manager, AI SolutionsDC$144,500–$180,600 / yearPartnering closely with sales and cross-functional teams, you will have the autonomy to prioritize projects and guide key marketing functions to tell compelling stories across diverse channels. Planet is a global company with employees working remotely world wide and joining us from offices in San Francisco, Washington DC, Germany, Austria, Slovenia, and The Netherlands.
Senior Marketing Manager, Fiber and Access Solutions Viavi Solutions IncSenior Marketing Manager, Fiber and Access SolutionsGermantown, MDOur test, monitoring, assurance, and resilient position, navigation and timing solutions enable and secure critical infrastructure ranging from data center ecosystems and communication networks to military, aerospace, railway and first responder communications. Lead a global, matrixed team responsible for developing and executing an integrated marketing plan that establishes VIAVI as a thought leader, drives awareness, creates demand, and supports our sales team through effective sales enablement and content.
Field Marketing Manager, Public Sector (U.S.) Check Point Software Technologies LtdField Marketing Manager, Public Sector (U.S.)Reston, VA$120,000–$195,000 / yearDevelop and execute integrated public sector regional marketing plans aligned to territory pipeline and revenue goals, including events, ABM programs, executive briefings, government-focused roundtables, roadshows, user groups, third-party sponsorships, and digital campaigns. You'll partner closely with public sector sales, demand generation, partner marketing, product marketing, and corporate marketing teams to activate campaigns in-region-while collaborating with strategic system integrators, resellers, and alliance partners to amplify reach and engagement.
Senior Marketing Campaign Manager Katalyst Healthcares & Life SciencesSenior Marketing Campaign ManagerWalkersville, MDSales and Operations Planning and Performance Insights:Monitor the performance of assigned product lines to ensure volume, revenue, and margin targets are consistently met and escalate concerns and required adjustments. Work closely with relevant business stakeholders, such as sales and key account management, to develop and implement pricing, positioning, and channel strategies for the various global regions and market segments.
Principal Product Marketing Manager - Remote CirclePrincipal Product Marketing Manager - RemoteWashington DC, DCRemote$185,000–$237,500 / yearIn this role, you’ll partner closely with Product, Business Development, Marketing teams, and other cross-functional roles to bring new global payment products and solutions to market by focusing on the intersection of traditional finance and onchain programmable payments - powered by stablecoins. Circle’s platform includes the world’s largest regulated stablecoin network anchored by USDC, Circle Payments Network for global money movement, and Arc, an enterprise-grade blockchain designed to become the Economic OS for the internet.
Marketing Manager - Remote ButterflyMXMarketing Manager - RemoteWashington DC, DCRemoteAccess to optional benefits including pre-tax flexible healthcare spending accounts (FSA and HSA), Dependent Care FSA, and Commuter Benefits, as well as optional Supplemental Life, AD&D, Hospital Indemnity, Disability, Legal, Accident, Critical Illness, Pet, and Personal Liability Insurance. Our products are installed in more than 15,000+ multifamily, commercial, gated communities, and student-housing properties worldwide, including properties developed, owned, and managed by the most trusted names in real estate.
Marketing Manager, Demand Generation Quorum Analytics IncMarketing Manager, Demand GenerationDCRemote$80,000–$97,000 / yearWe are a remote-friendly team with flexible work options: work remotely or, if youre in the area, choose to visit our vibrant, sunlit space in our modern, open-concept office in Washington, D.C. Our office building is located in the heart of downtown DC, easily accessible by metro, bus, and rideshares. High-Value Content Creation: Collaborate with product marketing and subject matter experts (SMEs) to develop compelling, tailored content-such as emails, microsites, and thought leadership pieces-that resonate with C-level decision-makers.
NewTransactions Special Projects BD & Marketing Manager DLA Piper LLP (US)Transactions Special Projects BD & Marketing ManagerBaltimore, MD$129,808–$197,799 / yearWhile the specific job requirements of a DLA Piper position may vary depending upon scope of the job and area of specialty, there are certain universal requirements that are expected of all DLA Piper employees, which include but are not limited to: Effectively communicate, verbally and in writing, with clients, lawyers, business professionals, and third parties. The Transactions Special Projects BD & Marketing Manager, working in collaboration with and in support of the firm's strategic initiatives, is part of our Business Development and Marketing team, which works closely with BD & Marketing leadership and partners on strategic growth initiatives.
NewProduct Marketing Manager HyTech ProfessionalsProduct Marketing ManagerGermantown, MarylandManage all functions of content generation from start to finish and communicate regularly with internal team members to ensure creation of engaging ad campaigns are delivered and deadlines are met routinely. Experience researching and promoting products and services via various ad platforms, search engines, social media, website content, and blogs.
Senior Product Marketing Manager, Acceleration Business Riverbed Technology IncSenior Product Marketing Manager, Acceleration BusinessVAWorking across Product, Sales, Demand Gen, and executive stakeholders, you will help sharpen differentiation, improve market impact, and support successful execution across launches and ongoing campaigns. With over 20 years of experience in data collection and AI and machine learning, Riverbed's open and AI-powered observability platform and solutions optimize digital experiences and greatly improve IT efficiency.