NewSenior Marketing Director Vaco LLCSenior Marketing DirectorCary, NC$130,000–$150,000 / yearDetermining compensation for this role (and others) at Vaco by Highspring depends upon a wide array of factors including but not limited to: the individual’s skill sets, experience and training; licensure and certification requirements; office location and other geographic considerations; other business and organizational needs. Determining compensation for this role (and others) at Vaco/Highspring depends upon a wide array of factors including but not limited to the individual’s skill sets, experience and training, licensure and certifications, office location and other geographic considerations, as well as other business and organizational needs.
NewRegional Sales Manager - Thermal / Heating - East Coast Michael Page USARegional Sales Manager - Thermal / Heating - East CoastNorth Carolina, NC$120,000–$150,000 / yearFull timeIts reputation is built around reliable domestic production, rapid prototyping, and advanced heat-transfer technologies such as cold plates, heat pipes, vapor chambers, and liquid-cooled systems used in demanding, high-reliability environments. Our client is a thermal management manufacturer specializes in engineered cooling solutions for high-performance electronics, serving sectors such as aerospace, defense, industrial automation, telecommunications, and energy systems.
Regional Marketing Field Coordinator Lennar HomesRegional Marketing Field CoordinatorMorrisville, NCFull timeLennar is one of the nation's leading homebuilders, dedicated to making an impact and creating an extraordinary experience for their Homeowners, Communities, and Associates by building quality homes and providing exceptional customer service, giving back to the communities in which we work and live in, and fostering a culture of opportunity and growth for our Associates throughout their career. The Regional Marketing Field Coordinator serves as the on-the-ground marketing partner at the divisional level, supporting local community execution, New Home Consultants (NHC), and division/regional marketing initiatives.
Senior Product (Marketing) Manager, Patient Marketing Lead United Therapeutics CorpSenior Product (Marketing) Manager, Patient Marketing LeadNCAssist with identifying strategic objectives for market research, target audience, and key learnings needed; assist with developing screeners, discussion guides, and stimuli for quant, qual, and advisory board initiatives to surface actionable patient insights. NOTE: UT is hiring two (2) distinct Patient Marketing leads for our new products and/or indications; one for the Ralinepag marketing team reporting to that brand lead and the other for the Tyvaso IPF marketing team reporting to the other brand lead.
Commercial Marketing Manager Teleflex IncCommercial Marketing ManagerMorrisville, NCFrom technically advanced vascular access devices - including central venous and arterial catheters, PICCs, and sheath introducers with antimicrobial protection-to life-saving intraosseous access systems and hemostatic technologies used by hospitals, EMS, and military teams worldwide, our portfolio embodies precision, reliability, and performance. Vascular & Emergency Medicine - Built on a legacy of innovation and clinical excellence, the Vascular & Emergency Medicine business at Teleflex develops and delivers advanced medical technologies that empower clinicians to help improve patient outcomes and optimize healthcare efficiency.
Principal Developer Marketing Manager Zp Group LlcPrincipal Developer Marketing ManagerRALEIGH, NCRemote$225,000–$250,000 / yearQualifications of the Principal Developer Marketing Manager: 7+ years of proven experience in product marketing, developer relations, technical content in data infrastructure, developer tools, or connectivity platforms. The Principal Developer Marketing Manager role will be responsible for positioning and messaging for developer facing products and building and maintaining a competitive differentiation framework.
NewTechnical CX Marketing Manager Everpure LLCTechnical CX Marketing ManagerRaleigh, NC$122,000–$230,000 / yearOrchestrate CX Sales Enablement & GTM Assets: Design, build, and deploy high-impact technical sales tools—including deep-dive solution briefs, tactical competitive battlecards, architectural blueprints, and use-case playbooks—to equip field teams with bulletproof objection-handling techniques. Technical Marketing & Engineering Fluency: Proven experience leading technical marketing, product marketing, or solutions engineering strategies within the enterprise storage, multi-cloud (AWS, Azure), or container virtualization (Kubernetes, VMware, OpenShift) domains.
Sr. Product Marketing Manager, Analytics Portfolio Pendo.io IncSr. Product Marketing Manager, Analytics PortfolioNC$145,400–$175,000 / yearPendo was founded in 2013 by former product managers, who combined their heads and hearts to build something they wanted but never had as product managers: a simple way to understand and attack what truly drives product success. Direct experience using product analytics tools such as Pendo, Amplitude, Mixpanel, PostHog, or similar platforms, with a strong understanding of funnels, retention curves, event schemas, and instrumentation decisions.
Technical Product Marketing Manager Alteryx IncTechnical Product Marketing ManagerNorth Carolina, NCRemote$136,000–$177,000 / yearThis role sits at the intersection of Product, Engineering, Product Marketing, and Sales Engineering - responsible for translating complex data and AI capabilities into compelling, scalable demo experiences and roadmap narratives that drive understanding, differentiation, and deal velocity. As we define the future of Agentic Analytics, we are reimagining how technical storytelling, demos, and product experiences bring our platform to life - making it easy for customers, partners, and field teams to understand, adopt, and scale with Alteryx One.
eCommerce Growth Marketing Manager ACI LearningeCommerce Growth Marketing ManagerRaleigh, NC$100,000–$120,000 / yearOur leadership position extends even further to our new SaaS Learning Platform myACI that goes beyond audit, cyber and IT training to provide organizational and individual knowledge assessment, analytics and training delivery with integrated AI to understand capabilities and skill gaps for organizations. ACI Learning is a leading provider of audit, cybersecurity and IT training solutions, empowering individuals and organizations worldwide to improve their technical capabilities and their cybersecurity with compelling and comprehensive training.
Marketing Manager LancesoftMarketing ManagerRaleigh, NC$55we're not just promoting the latest life-saving products;we're thinking strategically about getting products to those who need them by understanding the value they provide, the market where they are needed, and the approach to reach the right individuals! This position will collaborate with relevant upstream product managers/upstream marketing, regional marketing and sales teams, R&D, as well as other internal and external partners for the overall connectivity portfolio and strategy.
NewMarketing Manager Mussett, Nicholas and AssociatesMarketing ManagerRaleigh, NCThe Marketing Manager is a senior leadership role responsible for building and executing the external growth strategy of a firm that is ready to scale from 120 to 300+ engineers. You will partner directly with the six-owner leadership group to create market visibility, deepen client relationships, and systematize the business development activity that will unlock MNA's next phase of growth.
NewDigital Marketing Manager Trimark DigitalDigital Marketing ManagerRaleigh, NCThis role is ideal for someone who thrives in both strategic leadership and tactical implementation—leading campaigns while also rolling up their sleeves to execute digital marketing strategies that drive measurable results. In addition, you'll collaborate closely with internal specialists—paid media strategists, organic/SEO experts, content creators, developers and designers—to craft high-impact digital marketing initiatives.
NewCustomer Marketing Manager MetaProp.vcCustomer Marketing ManagerRaleigh, NC$80,000–$100,000 / yearAs a Customer Marketing Manager, you will play a pivotal role within Product Marketing by building the customer advocacy engine that turnsreal customer outcomes into references, referrals, reviews, stories, and advisory engagement that strengthen how BuildOps wins in the market. Director, Product Marketing, this role is ideal for a strong operator-builder who can work with little day-to-day oversight, solveproblems independently, and build scalable systems that make customer proof a strategic advantage across go-to-market motions.
NewSr. Marketing Manager, Product-Led Growth, Legal & Insurance DatavantSr. Marketing Manager, Product-Led Growth, Legal & InsuranceRaleigh, NC$128,000–$160,000 / yearWhere traditional demand gen ends at the MQL, this role goes further: instrumenting the full customer lifecycle, designing in-product and out-of-product touchpoints that drive activation and feature adoption, and partnering with Sales and CS on upsell motions grounded in real product usage data. Guided by our mission to make the world's health data secure, accessible and actionable, we provide critical data solutions for organizations across the healthcare ecosystem - including providers, health plans, researchers, andlife sciences companies.
Product Marketing Manager RELX Group plcProduct Marketing ManagerRaleigh, NC$78,800–$131,300 / yearLexisNexis Legal & Professional provides legal, regulatory, and business information and analytics that help customers increase their productivity, improve decision-making, achieve better outcomes, and advance the rule of law around the world. You'll partner closely with Product Management, Sales, Customer Success, and Marketing to develop positioning, influence go-to-market strategy, launch new capabilities, and help customers understand the value of our solutions.
Transactions Special Projects BD & Marketing Manager DLA Piper LLP (US)Transactions Special Projects BD & Marketing ManagerRaleigh, NC$129,808–$197,799 / yearWhile the specific job requirements of a DLA Piper position may vary depending upon scope of the job and area of specialty, there are certain universal requirements that are expected of all DLA Piper employees, which include but are not limited to: Effectively communicate, verbally and in writing, with clients, lawyers, business professionals, and third parties. The Transactions Special Projects BD & Marketing Manager, working in collaboration with and in support of the firm's strategic initiatives, is part of our Business Development and Marketing team, which works closely with BD & Marketing leadership and partners on strategic growth initiatives.
Growth Marketing Manager BuildOpsGrowth Marketing ManagerRaleigh, NCYou'll be responsible for driving efficient, scalable growth across the full funnel-owning strategy, execution, and optimization for both paid and organic channels, with a strong experimentation mindset focused on improving conversion across key landing pages and the website. We're looking for a Growth Marketing Manager (SEM and CRO) to own and scale our performance marketing engine across Google Ads, Microsoft Ads, pay-per-click review platforms (e.g., Capterra, Technology Advice), and high-intent organic search.
NewUS Hematology Marketing Manager Swedish Orphan Biovitrum ABUS Hematology Marketing ManagerRaleigh, NC$110,000–$130,000 / year2+ years working within the pharmaceutical, biotechnology, medical device, healthcare, or broader life sciences industry, including direct industry experience or client-facing consulting/support experience serving these sectors (e.g., payer, provider, hospital, healthcare services, or healthcare consulting organizations). With a deeply skilled management team directing our day-to-day wins, and a Board with a stellar track record, we're ready to take on the world's diseases, ailments and adversity.
Customer Marketing Manager BuildOpsCustomer Marketing ManagerRaleigh, NC$80,000–$100,000 / yearAs a Customer Marketing Manager, you will play a pivotal role within Product Marketing by building the customer advocacy engine that turns real customer outcomes into references, referrals, reviews, stories, and advisory engagement that strengthen how BuildOps wins in the market. Director, Product Marketing, this role is ideal for a strong operator-builder who can work with little day-to-day oversight, solve problems independently, and build scalable systems that make customer proof a strategic advantage across go-to-market motions.
NewProduct Marketing Manager (HCP) United Therapeutics CorpProduct Marketing Manager (HCP)NCAs a Product Manager at United Therapeutics, you'll play a hands‑on role in bringing impactful HCP marketing programs to life-contributing to brand strategy, executing tactical plans, and collaborating with cross‑functional partners to serve patients with serious, rare diseases. 5+ years of experience in pharmaceutical, biotech, or medical device marketing with a Bachelor's Degree or 3+ years of experience in pharmaceutical, biotech, or medical device marketing with a Master's Degree or 1+ years of experience in pharmaceutical, biotech, or medical device marketing with a PharmD Degree.
Segment Marketing Manager RELX Group plcSegment Marketing ManagerRaleigh, NC$78,800–$131,300 / yearThis role will partner closely with Segment General Management, Sales, GTM, Sales Enablement, and cross-functional marketing teams to develop materials that support sales conversations and marketing lead generation programs tailored to the unique challenges and opportunities in professional services. Work hand-in-hand with Product Marketing, Content Strategy, Digital Marketing, and Country Marketing teams to ensure consistency and amplification of professional services initiatives.
Account Based Marketing Manager Relay, IncAccount Based Marketing ManagerRaleigh, NCThis includes working with the Marketing Content team to tailor commercial narratives for specific personas, creating bespoke Champion Decks to help internal advocates sell on our behalf, and building regional or logo-specific plays that resonate with local market realities. You will work with Sales and Customer Success cross-functional team members to identify happy customer champions and evangelize their success to break into other sites, turning single wins into regional and/or logo dominance through referral-driven campaigns.
Customer Experience, Product Marketing Manager, Networking Cisco Systems IncCustomer Experience, Product Marketing Manager, NetworkingNC$135,000–$170,200 / yearOverview As a Product Marketing Manager for networking services (Campus, Branch, Data Center, IoT) at Cisco, you will integrate deep market insight and technical acumen to drive product positioning, messaging, and go-to-market execution. The Product Marketing team has a mix of high-performing product marketers and go-to-market strategists, encompassing experience across positioning, messaging, content strategy and development, launch execution, and competitive analysis.
Sr. Product Marketing Manager NetApp IncSr. Product Marketing ManagerMorrisville, NC$175,000–$205,000 / yearAs the only enterprise-grade storage service natively embedded in Google Cloud, AWS, and Microsoft Azure, we empower customers to run everything from traditional workloads to enterprise AI with unmatched performance, resilience, and security. This may cover Health Insurance, Life Insurance, Retirement or Pension Plans, Paid Time Off (PTO), various Leave options, Performance-Based Incentives, employee stock purchase plan, and/or restricted stocks (RSUs), with all offerings subject to regional variations and governed by local laws, regulations, and company policies.
Product Marketing Manager, Managed Markets Zoll Data Systems, Inc.Product Marketing Manager, Managed MarketsNCRemote$125,000–$135,000 / yearCollaborate with marketing, cross-functional partners, and vendors to develop comprehensive marketing collateral with appropriate messaging and evidence for target audiences including payer medical directors, health care providers, payer contracting specialists and other reimbursement decision-makers. As a valued member of our US Product Marketing Team this individual supports and leads projects in the management of Cardiac Management Solutions (CMS) marketing and product efforts in conjunction with ZOLL CMS Marketing leadership.
Category Marketing Manager First Quality Enterprises IncCategory Marketing ManagerNCPartners with key cross functional leaders (finance, operations, supply chain, product development, procurement) to assess and understand opportunities to develop customers specific strategies to maximize operational efficiency and profitability; then work with category BU's to translate into key tactics/timelines/priorities to achieve short/mid/long term goals. Responsible for analyzing customer trends in order to bring thought leadership to category business units, recommending improved strategies to expand market reach; primarily focus on product line extensions, product upgrades, packaging/program innovation.
Global Marketing Manager - Industrial OE Mann+Hummel GmbHGlobal Marketing Manager - Industrial OERaleigh, NCServe as a key marketing interface across departments globally, collaborating closely with Category Managers, Sales, Product Management, Engineering, and other stakeholders-particularly for new product launches. The Marketing Manager for the Industry Business Unit is responsible for developing and executing industry-specific marketing strategies that drive awareness, demand, and revenue growth.
Technical CX Marketing Manager Everpure, IncTechnical CX Marketing ManagerRaleigh, NC$122,000–$230,000 / yearOrchestrate CX Sales Enablement & GTM Assets: Design, build, and deploy high-impact technical sales tools-including deep-dive solution briefs, tactical competitive battlecards, architectural blueprints, and use-case playbooks-to equip field teams with bulletproof objection-handling techniques. Technical Marketing & Engineering Fluency: Proven experience leading technical marketing, product marketing, or solutions engineering strategies within the enterprise storage, multi-cloud (AWS, Azure), or container virtualization (Kubernetes, VMware, OpenShift) domains.
Revenue Marketing Manager Real Magic LLCRevenue Marketing ManagerRaleigh, NCOur five core values guide everything we do, and we look for teammates who embody the traits that make those values come to life: Creating Magic You have the persistence and grit to turn ambitious ideas into remarkable outcomes. Employee-led groups (run club, disc golf club, and book club, just to name a few) that bring employees with similar hobbies and interests together to inspire and build relationships.
NewAccount Based Marketing Manager RelayAccount Based Marketing ManagerRaleigh, NCThis includes working with the Marketing Content team to tailor commercial narratives for specific personas, creating bespoke Champion Decks to help internal advocates sell on our behalf, and building regional or logo-specific plays that resonate with local market realities. You will work with Sales and Customer Success cross-functional team members to identify happy customer champions and evangelize their success to break into other sites, turning single wins into regional and/or logo dominance through referral-driven campaigns.
NewGlobal Marketing Manager CCL IndustriesGlobal Marketing ManagerRaleigh, NCThis Global Marketing Manager will be responsible for leading the development and execution of a comprehensive marketing strategy that reflects the company's innovation, quality, and leadership in packaging solutions. Oversee social media strategy and execution, maintaining a strong and authentic online presence that reflects CCL's leadership in healthcare packaging and smart technologies.
NewSenior Marketing Manager Eliassen GroupSenior Marketing ManagerRaleigh, NC$40–$50 / hourFor nearly 40 years, we have combined exceptional people, deep domain expertise, and intelligent capabilities to expand our clients' capacity and accelerate meaningful outcomes. You may receive email and SMS notifications from the Eliassen Virtual Recruiting Team ( noreply@eliassen.com , 781-808-2924) inviting you to complete a brief voice screening as part of your application process.
Senior Integrated Marketing Manager Pure Storage IncSenior Integrated Marketing ManagerRaleigh, NC$146,000–$219,000 / yearTHE ROLE As a Senior Integrated Marketing Manager, you will be the architect of the end-to-end customer journey, developing and orchestrating integrated GTM journeys and campaigns, and leading a cross-functional team to drive brand awareness, customer engagement, pipeline progression, and revenue growth. WHAT YOU'LL DO Design and Orchestrate Integrated GTM Journeys and Campaigns: Lead the development of end-to-end marketing campaigns that move target segments through the funnel, utilizing a data-driven "jobs-to-be-done" (JTBD) framework to deliver personalized, multi-channel experiences.
NewAccount Based Marketing Manager G2 Venture PartnersAccount Based Marketing ManagerRaleigh, NCThis includes working with the Marketing Content team to tailor commercial narratives for specific personas, creating bespoke Champion Decks to help internal advocates sell on our behalf, and building regional or logo-specific plays that resonate with local market realities. You will work with Sales and Customer Success cross-functional team members to identify happy customer champions and evangelize their success to break into other sites, turning single wins into regional and/or logo dominance through referral-driven campaigns.
Marketing Manager Wiley Global TechnologyMarketing ManagerNorth CarolinaThis is a unique opportunity for an experienced marketing professional to create and manage strategies and implement tactics that showcase the value of Wiley’s courseware products for the higher education chemistry and business markets. We offer meeting-free Friday afternoons allowing more time for heads down work and professional development, and through a robust body of employee programing we facilitate a wide range of opportunities to foster community, learn, and grow.
NewSenior Product Marketing Manager, Everpure Platform Pure StorageSenior Product Marketing Manager, Everpure PlatformRaleigh, NC$146,000–$219,000 / yearExecute Global Product Launches: Own the end-to-end creation of core GTM content—including technical white papers, executive presentations, and web narratives—that drives platform awareness and moves the needle on product adoption KPIs. Influence Product Evolution: Synthesize market trends and competitive intelligence into actionable insights for Product Management, shaping the platform's future to meet emerging customer infrastructure and management needs.
Marketing Manager - 05276 Coastal Credit UnionMarketing Manager - 05276Raleigh, NCFull timeReporting to the VP of Marketing, this role oversees daily marketing and digital operations, leads integrated campaigns, optimizes online platforms, and leverages data to guide decision-making. Manage and leverage the customer data platform (CDP) and other marketing technology to support data-driven marketing strategies, segmentation, and marketing automation for improved targeting and outcomes.
NewSenior Principal Product Marketing Manager - OCI Multicloud OracleSenior Principal Product Marketing Manager - OCI MulticloudRaleigh, NCRemote$118,700–$264,100 / yearThis highly visible leadership role will work closely with OCI executives, product leaders, engineering teams, sales organizations, and strategic cloud partners to drive awareness, adoption, and market leadership for OCI's multicloud portfolio. Partner directly with OCI leadership and strategic cloud partners to articulate Oracle's multicloud vision, shape market positioning, and develop compelling narratives that communicate customer value and competitive differentiation.
Product Marketing Manager LexisNexisProduct Marketing ManagerRaleigh, North CarolinaLexisNexis Legal & Professional® provides legal, regulatory, and business information and analytics that help customers increase their productivity, improve decision-making, achieve better outcomes, and advance the rule of law around the world. You'll partner closely with Product Management, Sales, Customer Success, and Marketing to develop positioning, influence go-to-market strategy, launch new capabilities, and help customers understand the value of our solutions.
NewPerformance Marketing Manager Cardinal HealthPerformance Marketing ManagerRaleigh, NC$105,100–$135,090 / yearInteracts with subordinates, peers, customers, and suppliers at various management levels; may interact with senior management Interactions normally involve resolution of issues related to operations and/or projects and gains consensus from various parties involved. With a focus on generating high-quality leads, maximizing return on advertising spend (ROAS), and accelerating conversion and retention for all B2B and DTC promotional outlets, this role has a critical responsibility in overall commercial strategy heavily weighted in diabetes technologies and other medical supply categories.
Sales and Marketing Manager (12514) Southern States CooperativeSales and Marketing Manager (12514)North CarolinaWorks with General Managers (GM's), Agronomy Sales Managers (ASM's) and Business Analysis to identify key end-user prospects within a defined geography and develop action plans, in conjunction with the Wholesale Divisions and Agronomy Operations, to grow market share through new customer prospects. While performing the essential job functions of this position, the following is required: Continuously Drive, manual dexterity (fingers and hands), reach with arms and hands, twist back and neck, repetitive motion feet and hands, walk.
Partner Marketing Manager Plaid IncPartner Marketing ManagerRaleigh, NCThis is a high-impact, highly collaborative role for someone who enjoys building strong partner relationships, influencing across teams, and turning complex product positioning into compelling marketing that drives real pipeline. This role is responsible for translating business objectives into clear GTM plans - covering propositions, launches, campaigns, enablement, and performance measurement - and acting as the primary marketing contact for partners across key product areas.
Marketing Manager John Wiley & Sons IncMarketing ManagerNCAbout the Role: This is a unique opportunity for an experienced marketing professional to create and manage strategies and implement tactics that showcase the value of Wiley's courseware products for the higher education chemistry and business markets. We offer meeting-free Friday afternoons allowing more time for heads down work and professional development, and through a robust body of employee programing we facilitate a wide range of opportunities to foster community, learn, and grow.
Segment Marketing Manager LexisNexisSegment Marketing ManagerRaleigh, North CarolinaThis role will partner closely with Segment General Management, Sales, GTM, Sales Enablement, and cross-functional marketing teams to develop materials that support sales conversations and marketing lead generation programs tailored to the unique challenges and opportunities in professional services. Work hand-in-hand with Product Marketing, Content Strategy, Digital Marketing, and Country Marketing teams to ensure consistency and amplification of professional services initiatives.
Customer Marketing Manager Momentus TechnologiesCustomer Marketing ManagerRaleigh, NCPartner with Sales and CS on upsell and cross-sell plays, developing the messaging, assets, and sequences needed to support them - and holding yourself accountable to the pipeline and revenue they generate. Momentus technology powers top shows around the world, famous museums, global convention centers, performing arts venues, professional sports arenas, and other unique venues.
Integrated Field Marketing Manager Meltwater NVIntegrated Field Marketing ManagerRaleigh, NC$85,000–$115,000 / yearThis role sits at the intersection of events and demand generation, responsible for executing integrated marketing programs across events and nurture campaigns to engage prospects throughout the buying journey and drive pipeline impact. Solid project management skills, including the ability to lead and collaborate with cross-functional partners, prioritize high-impact activities, and manage multiple complex projects concurrently.
Brand and Marketing Manager Freshfields LLPBrand and Marketing ManagerRaleigh, NC$80,000–$100,000 / yearThis compensation range is specific to the States of New York and California and takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. The role will bring balance and judgement to deliver against US regional priorities with global brand consistency, acting as a connector between the US MBD team and the Global Brand & Marketing function, ensuring that US‑specific insights contribute to global brand development and campaign planning.
NewBrand and Marketing Manager Freshfields Bruckhaus DeringerBrand and Marketing ManagerRaleigh, NC$80,000–$100,000 / yearThis compensation range is specific to the States of New York and California and takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. The role will bring balance and judgement to deliver against US regional priorities with global brand consistency, acting as a connector between the US MBD team and the Global Brand & Marketing function, ensuring that US-specific insights contribute to global brand development and campaign planning.
NewSenior Product Marketing Manager (Contractor) SASSenior Product Marketing Manager (Contractor)Cary HQ, North CarolinaTechnical/Professional Knowledge & Skills – Having achieved a satisfactory level of technical, functional, and/or professional skill or knowledge in position-related areas; keeping up with current developments and trends in areas of expertise; leveraging expert knowledge to accomplish results. Manage the SAS Viya trials strategy, understanding how to design and optimize trial models (free trial, freemium, or demo-based) that drive fast time-to-value and strong trial-to-paid conversion, using activation metrics, segmentation, and onboarding collaboration with product, implementation and growth marketing teams.