NewDigital Marketing Manager Carolina Estate PlanningDigital Marketing ManagerWinston-Salem, NC$85,000–$95,000 / yearIn addition to running our digital marketing channels, you will play a key role in building and nurturing our referral partner network — organizing events and cultivating relationships with other professionals who serve our ideal clients. Build and maintain a robust referral partner network of financial advisors, CPAs, elder law professionals, wealth managers, senior care providers, and other centers of influence who serve our ideal clients.
NewBusiness Development and Marketing Manager Chesapeake ContainmentBusiness Development and Marketing ManagerWinston Salem, NCChesapeake Containment Systems, Inc. (CCS) is a leader in geosynthetics installation within the civil/environmental construction industry primarily serving the eastern half of the United States. We are seeking a Business Development and Marketing Professional to join our hardworking and dedicated team working out of our Statesville, NC office.
NewMedia Sales Profession / Marketing Consultant Dick Broadcasting Company IncMedia Sales Profession / Marketing ConsultantGreensboro, NCWent from owning the best two radio stations in the world in Greensboro/High Point/Winston-Salem to owning more stations Savannah, GA, Myrtle Beach, SC, and stations in New Bern, NC. o Proven Sales Record, Time Management, and Presentation Skills with Technical expertise and confidence in online, mobile, social media, and computer skills.
Sales and Marketing Manager Goldfish Swim School - Gilbride Management Group (GMG)Sales and Marketing ManagerGreensboro, NCSummary: Oversees the quality and success of the sales & service/front desk operations of Goldfish Swim School including sales functions, customer service, retail, vending and workplace employee activities. Gains a high level of knowledge and experience in the iClassPro software to achieve a high level of competence in bookings, class scheduling, reporting and administrative functions.
Sales and Marketing Manager General AccountsSales and Marketing ManagerGreensboro, North CarolinaSummary: Oversees the quality and success of the sales & service/front desk operations of Goldfish Swim School including sales functions, customer service, retail, vending and workplace employee activities. Gains a high level of knowledge and experience in the iClassPro software to achieve a high level of competence in bookings, class scheduling, reporting and administrative functions.
Greensboro, NC 27409 - Retail Event Marketing Manager LeafFilter North IncGreensboro, NC 27409 - Retail Event Marketing ManagerGreensboro, NCaccount': {'directory_path': 'https://web.fountain.com/c/leaf-home/leaf-home/US', 'is_amazon_account': False, 'is_ups_account': False, 'external_id': 'a0f0dfd6-c318-4374-843f-4001b7d3cac8', 'name': 'LeafHome', 'account_type': 'active'}, 'brand': {'logos': {'square_image_url': 'https://fountain-uploads.s3-us-west-1.amazonaws.com/uploads/accounts/brand/square_logo/10490/New_Logo_Square_Fountain.png? X-Amz-Expires=604800&X-Amz-Date=20260411T004540Z&X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Credential=AKIA5ZJUWOBGAP4IEWXZ/20260411/us-west-1/s3/aws4_request&X-Amz-SignedHeaders=host&X-Amz-Signature=c05d44362f03e7cba351b9ff78b1d8cc8c8c8c6710e36470c28d3486a8fb7668', 'image_url': 'https://fountain-uploads.s3-us-west-1.amazonaws.com/uploads/accounts/brand/logo/10490/LH_Logo_prm_LG-VG_RGB.png?
Marketing Manager - Amazon Renfro CorporationMarketing Manager - AmazonWinston-Salem, NCExperience managing and updating the online product catalog, including setting up new products and promotional items and maintaining product and category pages data analysis, performance trends. Monitor, analyze and report on performance metrics, sales, marketing performance, and pricing with regular frequency in order to allocate spend to best performers.
Retail Event Marketing Manager LeafHomeRetail Event Marketing ManagerGreensboro, NCFull timeThe Retail Marketing Manager will hire, train and develop a Retail Marketing Team to build brand awareness and generate sales leads in the local market through our retail partnerships. The ideal candidate will have multi-unit retail management experience, be well versed in local recruiting, and have the ability to manage multiple teams of lead-generators.
Marketing Manager AramarkMarketing ManagerGreensboro, NCClient Relationship: Implementation of customer centric retail propositions into client accounts; supporting the operations team to successfully conduct food and service offers, menu mix, brand, pricing, and promotions. Work with internal partners and external agencies to develop a programme of customer insights and research using qualitative and quantitative reasoning and questioning to bring richer insight into our proposition development.
Senior Marketing Manager - Digital Core Modernization PricewaterhouseCoopers LLPSenior Marketing Manager - Digital Core ModernizationGreensboro, NC$91,000–$321,500 / yearAs a Senior Marketing Manager - Digital Core Modernization, you will play a pivotal role in driving revenue growth, enhancing brand visibility, and capturing new business opportunities within our Internal Firm Services practice. PwC does not intend to hire experienced or entry level job seekers who will need, now or in the future, PwC sponsorship through the H-1B lottery, except as set forth within the following policy: https://pwc.to/H-1B-Lottery-Policy.
Field Marketing Manager Cook & Boardman Group LLCField Marketing ManagerWinston-Salem, NCThe Field Marketing Manager will serve as the primary driver of event-based marketing initiatives, ensuring alignment to corporate priorities, consistent brand execution, and measurable return on investment. CBX Solutions, formally The Cook & Boardman Group, LLC is seeking a highly organized and strategic Field Marketing Manager to lead the planning, execution, and optimization of external events across the enterprise.
Associate Channel Marketing Manager Paychex IncAssociate Channel Marketing ManagerHigh Point, NC$61,810–$97,130 / yearThe Associate Channel Marketing Manager collaborates with internal teams and referral partners to execute marketing initiatives, aiming to boost product visibility and drive sales through effective channel engagement and strategic program management. Attends project meetings and acts as lead when Channel Marketing Manager is not available to ensure department needs are met and actions of the team align with departmental goals.
Channel Marketing Manager Paychex IncChannel Marketing ManagerHigh Point, NC$89,320–$125,000 / yearDevelops and implements marketing programs and promotions, in coordination with referral partners when appropriate, to maximize product visibility within referral partner distribution channels. Acts as primary corporate contact and program manager for assigned programs and/or partners to provide a single point of contact and company-wide perspective.
NewMarketing Manager Advanced Personnel ResourcesMarketing ManagerWinston-Salem, NC$90,000–$110,000 / yearFull timeThis position will support a variety of digital marketing initiatives, including CRM management, email and text campaigns, paid advertising, search visibility, website updates, social media support, reporting, and vendor coordination. The right candidate will be comfortable working both strategically and tactically, with the ability to evaluate current processes, improve campaign performance, and help create a more organized and scalable marketing function.
Marketing Manager Hoffman Mechanical Solutions IncMarketing ManagerGreensboro, NCIt is well suited for an emerging marketing leader who can operate effectively in a matrixed environment, build partnerships across teams, and help the organization balance local responsiveness with enterprise alignment. Facilitate communication and collaboration across business-level marketing team members, including sharing best practices, coordinating campaigns where appropriate, and reducing duplication of effort.
Direct Marketing Associate - NC RMF RenewalDirect Marketing Associate - NCGreensboro, North CarolinaOur portfolio of brands — Andersen Windows & Doors, Renewal by Andersen and Fenetres MQ — is crafted to serve customers across the new residential, home improvement and light commercial building sector. Vigorously and diligently work to generate leads while engaging in door-to-door campaigning in assigned territory generating qualified sales opportunities as instructed by the Direct Marketing Manager .
Marketing Account Manager StratagonMarketing Account ManagerHigh Point, North CarolinaThe successful candidate will; build strong lasting Client/Agency relationships based on progress in achieving Clients’ marketing objectives with efficiency that results in a profit to the agency and provide leadership to the internal agency staff in their efforts to serve the Clients’ needs in a responsive, efficient, effective, accurate manner. All jokes aside, we take client success very seriously, and the importance of the ability to navigate the client and internal relationships and assignments to achieve that success cannot be discounted.
Health Industries Marketing Senior Manager PricewaterhouseCoopers LLPHealth Industries Marketing Senior ManagerGreensboro, NC$91,000–$321,500 / yearAs a Health Industries Marketing Senior Manager, you will engage in a dynamic role within our Internal Firm Services practice, focusing on collaboration to develop and execute strategic sales and marketing initiatives. PwC does not intend to hire experienced or entry level job seekers who will need, now or in the future, PwC sponsorship through the H-1B lottery, except as set forth within the following policy: https://pwc.to/H-1B-Lottery-Policy.
Digital Marketing Manager Inmar IncDigital Marketing ManagerWinston Salem, NC5+ years of experience in digital marketing, social media management, website content management, marketing analytics, or related areas; or any equivalent combination of experience and training that provides the required knowledge, skills, and abilities needed to complete the major responsibilities and essential functions of the position. Create and optimize website copy for marketing pages, blogs, and newsroom content, aligning content development with SEO strategy, keyword research, and search performance insights to improve organic visibility, engagement, and site traffic.
Assistant Manager, Marketing Gildan Activewear IncAssistant Manager, MarketingWinston-Salem, NCWorks closely with Brand Marketing and other internal stakeholders to translate brand positionings into product/retail marketing initiatives and ensure their seamless execution, including retail shopper marketing campaigns and activations, cross-brand and cross-partners collaborations, and customer and consumer promotions. Product Launch Assistance: Develops marketing programs supporting new products and line-extension launches, featuring product consumer benefits via close collaboration with cross-functional teams (especially Product Development team, as well as sales and the Brand team in Barbados).
Assistant Marketing Manager - Global Accounts Ecolab IncAssistant Marketing Manager - Global AccountsGreensboro, NC$107,600–$161,500 / yearIn this position, the Assistant Marketing Manager will work closely with Global Accounts Sales and our North America Field Team, as well as other associates in RD&E, Regulatory, Supply Chain, Operations, Legal and Finance functions to deliver new business, drive innovation and grow our current programs. Develop short and long-term strategies and plans for creative, targeted Marketing programs - this includes on-going market research, program development and positioning, pricing strategies and budgeting / forecasting.
VP of Sales and Marketing Paul DavisVP of Sales and MarketingWinston Salem, North CarolinaCollaborates closely with Business Development Managers (BDMs) and Operations leadership to ensure alignment between sales commitments and service delivery, supporting a superior customer experience and consistent brand performance. Paul Davis Restoration of Triad-West, Piedmont, and the Mountain Region is a proudly independently owned and operated franchise of Paul Davis Restoration Inc., a nationally recognized leader in property damage restoration.
Director of Sales & Marketing Guardian Pharmacy Services ManagementDirector of Sales & MarketingKernersville, North CarolinaNurture and develop existing relationships and new business as the preferred provider of pharmacy services to nursing home communities assisted living facilities and other long-term care facilities. • 3+ years’ new sales or account management experience in Long Term Care (LTC), Assisted Living, Skilled Nursing, or Geriatric Facility, Pharmaceutical/Pharmacy preferred but not required.
Field & Product Marketing Specialist Truelook, IncField & Product Marketing SpecialistWinston Salem, NC$65,000–$75,000We’re looking for a highly organized, proactive, and execution-focused Field & Product Marketing Specialist to support product marketing initiatives, field marketing efforts, and go-to-market execution across the business. This role works closely with the Senior Product Marketing Manager and cross-functional teams to help bring product launches, campaigns, events, and customer-facing initiatives to life.
Senior Finance Manager - Sales/Marketing Strategic Initiatives British American Tobacco PlcSenior Finance Manager - Sales/Marketing Strategic InitiativesWinston-Salem, NCVacation (levels Below Senior Director receive 15 days (pro-rated during first year of service); Senior Director and Officers receive 25 days (pro-rated during first year of service)). Develop financial models to enable decision support and assess financial viability of different commercial models to support a future-fit Trade Marketing Organization.
Assistant Manager, Brand Marketing Gildan Activewear IncAssistant Manager, Brand MarketingWinston-Salem, NCThe Assistant Manager - Brand Marketing will play a crucial role in developing and implementing marketing strategies to enhance brand awareness, drive customer engagement, and increase market share. Collaboration: Work closely with cross-functional teams, including product management, connected commerce, creative, email & site teams, etc. to ensure cohesive marketing efforts.
Director of Sales & Marketing Guardian Pharmacy LLCDirector of Sales & MarketingKernersville, NCSkills and Qualifications: 3+ years new sales or account management experience in Long Term Care (LTC), Assisted Living, Skilled Nursing, or Geriatric Facility, Pharmaceutical/Pharmacy preferred but not required. Nurture and develop existing relationships and new business as the preferred provider of pharmacy services to nursing home communities assisted living facilities and other long-term care facilities.
Senior marketing/pursuit coordinator Johnson, Mirmiran & ThompsonSenior marketing/pursuit coordinatorWinston-Salem, NCJohnson, Mirmiran & Thompson is a dynamic, 100% employee-owned consulting firm with more than 2,800 professionals, providing a full range of multidisciplinary engineering, architecture, information technology, and related services to public agencies and private clients throughout the United States. The Senior Pursuit Coordinator shapes pursuit messaging, positioning, and win strategy, mentors staff, and collaborates with leadership to deliver high-quality, competitive submissions.
Coordinator, Integrated Partner Marketing Kontoor Brands IncCoordinator, Integrated Partner MarketingGreensboro, NCCollaborate with the Direct-to-Consumer (DTC) owned-retail team to fulfill the in-store marketing needs for owned retail channels including full-price stores, outlet stores, and pop-up/temporary stores. Lead creative development of demand-generating marketing materials (both in-store and online) aligned with Brand strategy as well as retailer requirements across point-of-sale, point-of-purchase, new product introductions, media plans, and seasonal initiatives.
Strategic Marketing Specialist Hoffman Mechanical Solutions IncStrategic Marketing SpecialistGreensboro, NCPosition Overview: The Strategic Marketing Specialist will act as a strategic partner to our Hoffman Building Technologies sales engineers, account managers, service leaders, and operations, helping drive growth across building automation, controls retrofits, service agreements, energy optimization, analytics offerings, and capital projects. Daily presence ensures strong collaboration with sales, service, and technical teams and keeps marketing closely connected to customer needs and project activity.
Channel Marketing Manager BERKSHIRE CORPORATIONChannel Marketing ManagerNCIn partnership with the Marketing, Sales, and Customer Service Departments, the Channel Marketing Manager is responsible for managing and scaling Berkshire's indirect channel performance by actively managing corporate distribution partnerships, programs, product information, marketing efforts, reports and enabling partner sell-through across industrial, regulated and controlled environments. Communicates end-user understanding and competitor insights internally and helps develop plans for acting upon that data and positioning Berkshire's products and services.
Events & Retail Marketing Rep - NC RMF RenewalEvents & Retail Marketing Rep - NCGreensboro, North CarolinaOur portfolio of brands — Andersen Windows & Doors, Renewal by Andersen and Fenetres MQ — is crafted to serve customers across the new residential, home improvement and light commercial building sector. Guide and educate customers through a conversation to determine to what extent we can help them; follow the Lead Management process in obtaining/setting a sales appointment at Event, Retail, Showroom or RSVP locations.
Leasing & Marketing Team Leader Cardinal Group Holdings LLCLeasing & Marketing Team LeaderWinston Salem, NCUtilize Company leasing expectations and procedures to warmly greet prospective clients, qualify, determine needs and preferences, professionally present the property and apartment homes, utilize feature/benefit selling, close the sale and follow-up. As the Leasing & Marketing Team Leader, you are responsible for assisting the Community Manager in maintaining all aspects of property operations, but with a concentration on the leasing, marketing, resident relations and functions of the community.
Digital Marketing Specialist Hayward Industries, Inc.Digital Marketing SpecialistClemmons, NCHayward Flow Control, a division of Hayward Industries (NYSE "HAYW"), is a leading manufacturer of industrial thermoplastic valves, actuators, filters, strainers, pumps, bulkhead fittings and controllers for use in water & wastewater treatment, chemical processing, aquatics, and many other industrial process applications. Under the guidance of the Senior Marketing Manager, you will play a key role in bridging our traditional marketing efforts with modern strategies, empowering our sales team and enhancing our brand''s footprint across both digital and analog marketing channels.
Digital Marketing Operations Manager Assa Abloy ABDigital Marketing Operations ManagerWinston Salem, NCAmarr Garage Doors, a leading manufacturer and part of global opening solutions company ASSA ABLOY, is seeking a Digital Marketing Operations Manager to join our team in Winston Salem, NC to strengthen and scale our digital marketing capabilities. • Platform, MarTech & Integration Coordination: Act as the business owner for marketing platforms and tools, including the website CMS, content workflows, SEO tools, and social publishing platforms.
NewLeasing & Marketing Professional Willow Bridge Property CompanyLeasing & Marketing ProfessionalGreensboro, North CarolinaFull timeWith decades of proven success, Willow Bridge is a national leader in residential property management and development, active in 29 states and managing more than 230,000 apartment homes across the U.S. At Willow Bridge, our purpose drives everything we do. Overview: Founded in 1965 by Mack Pogue as Lincoln Property Company, Willow Bridge Property Company is one of the United States’ most respected full-service residential property companies, operating a successful portfolio in 75 markets.
NewField Sales and Marketing Representative- Greensboro, NC TTIField Sales and Marketing Representative- Greensboro, NCGreensboro, North CarolinaExceed sales targets by delivering best-in-class Business to Consumer sales and customer service within The Home Depot, engaging directly with customers to understand their needs and recommend tailored TTI product solutions, all while demonstrating deep product knowledge and enthusiasm. Participate in merchandising resets to support TTI’s relentless innovation, ensuring the timely placement of cutting-edge products and solutions that drive growth, competitive advantage, and meet evolving market needs, all while adhering to TTI’s safety protocols.
Director of Sales and Marketing - Kerner Ridge Navion Senior SolutionsDirector of Sales and Marketing - Kerner RidgeKernersville, NCThe objective of the Senior Living Sales & Marketing Director is to support prospective residents and their family members as they evaluate senior care options and to help them understand that Navion is the best senior housing option for them. You will be responsible for leading all sales and marketing activity, including but not limited to community engagement, referral source outreach, lead generation, fielding inquiries, leading tours, and closing.
Director of Sales and Marketing (Full-Time) - Walnut Ridge Navion Senior SolutionsDirector of Sales and Marketing (Full-Time) - Walnut RidgeWinston-Salem, NCThe objective of the Senior Living Sales & Marketing Director is to support prospective residents and their family members as they evaluate senior care options and to help them to understand that Navion is the best senior housing option for them. You will be responsible for leading all sales and marketing activity, including but not limited to community engagement, referral source outreach, lead generation, fielding inquiries, leading tours, and closing.
Marketing Support 1st Shift Apidel TechnologiesMarketing Support 1st ShiftArchdale, NCContractorData gathering and updating the Product Information Management (PIM) database, websites, digital web data. Initially this role is fully onsite, after they are trained there will be some flexibility for remote days.
Caine Conservatory - Student Assistants (Botanical Conservatory Assistants, Exhibition Production Assistants, Conservatory Ambassadors, Marketing Assistants and/or Curatorial Assistant High Point UniversityCaine Conservatory - Student Assistants (Botanical Conservatory Assistants, Exhibition Production Assistants, Conservatory Ambassadors, Marketing Assistants and/or Curatorial AssistantHigh Point, NCThis position is best suited for students interested in greenhouse and conservatory work who are enthusiastic about plants, communicate well with staff, and have a desire to learn new skills, The exhibition production assistant help plan, produce and support botanical displays, installation, and exhibitions, and aid with care, storage, movement, exhibition, and stewardship of conservatory collections, The conservatory ambassador has the primary responsibility to engage with visitors, provide information about plants and the conservatory's features, education on botanical topics, and promote the organization's mission through interactive experiences and outreach programs, acting as a knowledgeable and welcoming representative of a botanical space, The marketing assistant supports the team by executing marketing campaigns across various channels like social media, email, and content marketing, conducting market research, creating marketing materials, monitoring campaign performance and social media updates, The production assistant will support the propagation, care, and maintenance of greenhouse and garden plants. Job Title: Caine Conservatory Student Assistants (Botanical Conservatory Assistants, Exhibition Production Assistants, Conservatory Ambassadors, Marketing Assistants and/or Curatorial Assistant (positions as available) Fall 2026 Department: Wanek School of Natural Science - Caine Conservatory Supervisor: Michael Meiners and Jason Lattier Starting Rate of Pay: $9.00/hr.,
Digital Marketing Coordinator The Fresh Market IncDigital Marketing CoordinatorGreensboro, NCWebsite Content Coordination: Support the Digital Content Manager in preparing, managing, and proofreading website content, including data uploads and preparation and publishing of weekly Fresh Deals and Little Big Meal content across the website and store pages. Store Location Data Coordination: Ensure accurate and up-to-date store location data across internal and external digital platforms, working with location management tools like Google My Business, Umbraco and agency support team.
NewField Sales and Marketing Representative- Greensboro, NC Techtronic Industries North America, Inc.Field Sales and Marketing Representative- Greensboro, NCGreensboro, NC$24.04–$25.96 / hourExceed sales targets by delivering best-in-class Business to Consumer sales and customer service within The Home Depot, engaging directly with customers to understand their needs and recommend tailored TTI product solutions, all while demonstrating deep product knowledge and enthusiasm. + Participate in merchandising resets to support TTI’s relentless innovation, ensuring the timely placement of cutting-edge products and solutions that drive growth, competitive advantage, and meet evolving market needs, all while adhering to TTI’s safety protocols.
Sales and Marketing Coordinator Bermuda VillageSales and Marketing CoordinatorAdvance, North CarolinaBermuda Village 142 Bermuda Village Drive Advance, NC About Bermuda Village: Bermuda Village is a vibrant equity model Senior Living Community committed to providing exceptional living experiences. Job Summary: The Sales and Marketing Coordinator is responsible for supporting Bermuda Village’s strategic sales and marketing efforts to increase occupancy, strengthen brand visibility, and enhance community engagement.
Marketing Agent Everstory PartnersMarketing AgentNC$12–$18 / hourThe Marketing Agent is part of the Everstory Partners Sales Team and is responsible for generating new prospective client accounts through telephone selling, face-to-face community involvement, print, electronic advertising, and direct mail, to set appointments and bring new business to the location. Customer Focus - Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
Marketing Planning & Activation Coordinator The Fresh Market IncMarketing Planning & Activation CoordinatorGreensboro, NCAbout the Position: The Fresh Market currently has an opening forMarketing Planning & Activation(MP&A)Coordinatorin our Store Support Center, located in Greensboro, NC.This role serves as a key facilitator of marketing strategy execution by supporting the MP&A Director and MP&A Marketing Managers in coordinating marketing‑led projects, initiatives, and cross‑functional tasks. As part of the strategic planning organization within Marketing, the MP&A Marketing Coordinator helps translate marketing priorities into organized, collaborative, and actionable workstreams acrossdepartments.
Clinical Marketing Liaison Novant Health Rehabilitation Hospital, an affiliate of Encompass HealthClinical Marketing LiaisonWinston Salem, NCFull timeYou will develop and maintain excellent relationships with all stakeholders including prospective patients, family members, physicians, ICU and floor nurses, discharge planners, case managers and payer representatives. Our achievements include being named one of the "World's Most Admired Companies" and receiving the Fortune 100 Best Companies to Work For® Award, among other accolades, which is nothing short of amazing.
NewTrade Marketing Representative- TX Graham Personnel ServicesTrade Marketing Representative- TXGreensboro, NCWe're looking for a motivated Trade Marketing Representative to join our team and play a key role in expanding market share, strengthening retailer relationships, and executing best-in-class trade marketing initiatives throughout your assigned territory. In this field-based role, you'll serve as the face of our brand, partnering with retailers to maximize product visibility, increase sales, execute promotional programs, and deliver category growth.
NewTrade Marketing Representative Graham Personnel ServicesTrade Marketing RepresentativeGreensboro, NCWe're looking for a motivated Trade Marketing Representative to join our team and play a key role in expanding market share, strengthening retailer relationships, and executing best-in-class trade marketing initiatives throughout your assigned territory. In this field-based role, you'll serve as the face of our brand, partnering with retailers to maximize product visibility, increase sales, execute promotional programs, and deliver category growth.
Manager, Marketing Automation Paychex IncManager, Marketing AutomationHigh Point, NC$87,627.27–$137,700 / yearPartners cross-functionally with Marketing, Sales/Revenue Operations, IT, DAAI, and Analytics teams to design and operationalize end-to end marketing processes, ensuring data integrity, system reliability, and continuous innovation. Lead the design and continuous optimization of marketing programs and frameworks (including nurture strategies, webinars, newsletters, and multi-touch campaigns), ensuring high-quality execution, performance, and measurable outcomes.