In this role, you will: Develop and execute integrated marketing strategies supporting MicroVision's growth priorities and commercial pipeline; Build go-to-market plans for products, technologies, market segments, and strategic initiatives; Translate complex technical capabilities into differentiated messaging, positioning, and customer-facing narratives; Partner closely with sales and business development to develop campaigns, tools, content, and programs that create and accelerate opportunities; Lead demand-generation and account-based marketing initiatives targeting priority customers and markets; Develop high-impact sales enablement materials, including presentations, product collateral, case studies, videos, demonstrations, and digital content; Plan and execute industry events, trade shows, customer demonstrations, webinars, and other market-facing programs; Collaborate with product and engineering teams to understand technology roadmaps, customer requirements, and competitive differentiation; Conduct market, customer, and competitive analysis to identify emerging opportunities and inform commercial strategy; Manage digital marketing programs, including website content, email, social media, paid campaigns, and marketing automation; Establish KPIs and measurement systems to evaluate marketing performance, pipeline contribution, engagement, and ROI; Manage external agencies, partners, vendors, budgets, and project timelines as needed; and. Success in this role requires: 8-10 years of progressive B2B marketing experience, ideally within advanced technology, defense, aerospace, autonomy, robotics, sensing, semiconductor, photonics, automotive, or related industries; Demonstrated experience developing and executing go-to-market strategies for complex technical products; Strong product marketing skills, including positioning, messaging, segmentation, competitive analysis, and sales enablement; Experience partnering directly with sales and business development teams to support pipeline development and revenue growth; Ability to understand sophisticated technologies and communicate their value clearly to technical and non-technical audiences; Experience marketing to enterprise, industrial, government, defense, or other complex buying environments is highly desirable; Strong writing, presentation, project management, and cross-functional leadership skills; Experience managing multiple programs simultaneously in a fast-moving environment; and.