Mechanicsburg, PA30+ days ago
p>• Develop and execute marketing and communications plans aligned with business objectives and marketing priorities to enhance reach, reputation, relationships, and revenue • Collaborate with product, sales, and regional marketing teams to ensure marketing strategies align with business goals and customer needs • Design targeted marketing campaigns to acquire new customers and build repeat business • Create compelling content, including thought leadership, case studies, customer testimonials, and technical marketing materials that resonate with pipeline operators • Drive demand generation through multi-channel strategies including SEO, social media, PR, and paid advertising • Test and adopt emerging marketing technologies to gain a competitive advantage and exceed performance targets • Own the digital customer journey, ensuring a frictionless customer experience across all touchpoints of an omnichannel customer buying journey • Demonstrate ROI through performance tracking and optimization. • Bachelor's Degree in Marketing, Business, or a related field • Five or more years of experience in marketing roles in global organizations, preferably within the software industry • Proven track record of developing and executing integrated marketing campaigns that drive awareness and lead generation • Experience developing personas and value propositions for complex solutions and translating them into compelling messaging • Strong understanding of customer journeys from awareness to loyalty • Excellent communication and interpersonal skills with the ability to build relationships and collaborate effectively with diverse stakeholders • Strong written and verbal English communication skills.