Tallahassee, Florida25 days ago
This includes working with stakeholders to deeply understand the target segment, understand product and program opportunities, set strategic campaign objectives, develop a campaign launch plan, partner with internal or external teams to develop appropriate communications elements for use in multiple on-and off-line channels, and influence opportunities to refine roadmaps. Reporting to the Senior Director of Product Marketing, the Product Marketing Specialist is responsible for deeply understanding customer targets, crafting compelling positioning and messaging, and creating omni-channel campaigns to drive enrollment and improve retention, supporting the company's portfolio of programs.