As the leader of Consumer Engagement in North America, this individual will shape how consumers discover, experience, engage with, and advocate for BYOMA across every touchpoint, ensuring social media, creators, community, and experiences work together to build cultural relevance, strengthen consumer connection, and drive business impact. Reporting to the VP, Marketing, the Director, Consumer Engagement will lead BYOMA's Consumer Engagement function across Social Media, Influencer & Creator, Community, and Events, building integrated programs that strengthen cultural relevance, deepen community connection, accelerate consumer acquisition, and drive commercial impact.