University Park, PA30+ days ago
Reporting to the Executive Director of Marketing and Operations and working closely with teams across the division as well as other partners, this Marketing Operations Specialist will: • Develop an understanding of the Penn State Alumni Associations target audiences and their engagement/membership journey, becoming the subject-matter expert in how to leverage available data to drive effective marketing and engagement strategies; • Articulate Penn States needs, ambitions, and values through excellent informal and formal communications; • Understand University disparate data systems and work closely with team members throughout the division to extract, integrate, and report on data to support audience segmentation, targeted outreach, trend analysis, and decision-making; • Represent the alumni associations data function by serving as a key stakeholder in data governance, and in planning and execution for future initiatives; • Manage and optimize the associations Marketing Automation function including architecting and implementing data-driven multidimensional campaigns and customer journeys to support association wide engagement efforts; • Develop and maintain processes and actionable reporting solutions to track association activities including constituent engagement and channel effectiveness; • Manage market research projects including preparing research plans, establishing timelines, managing research project budgets, managing vendors, coordinating data collection and entry, preparing written reports, giving presentations, and developing appropriate research methodologies; The successful candidate will have: • passion for data analysis including data exploration, problem solving, and driving data-driven decisions; • experience in the creation of personalized marketing experiences; • a solid understanding of marketing automation; • professional experience with a variety of marketing solutions including sophisticated email platforms, marketing automation systems, web content management systems, CRMs, event management platforms, and digital asset management systems; • Strong attention to detail; • creative problem solving; • ability to establish and manage multiple priorities, and drive simultaneous projects to completion; • Exemplary interpersonal and communication skills; • strong process, data and analytical skills that can support engagement workflow and productivity; • The ability to create and maintain an inclusive and respectful environment for all students and colleagues; • A proven ability to self-motivate and work both independently and as part of a team; • A commitment to professional development, learning, and being mentored; • Experience with Salesforce, Salesforce Marketing Cloud, and Salesforce Engagement Cloud are highly desirable. Penn State is currently seeking a Marketing Operations Specialist to lead the architecture and implementation of digital marketing programs and provide market research capabilities to support the associations mission of connecting alumni to the University and to each other, provide valued services to members, and support the Universitys mission of teaching, research, and service.