The VPSCM provides vision and works with the team to develop and execute on strategy for all internal and external marketing and communications activities for the University, including advancement and admissions marketing and communications, branding, trustee and alumni communications, social media communications and marketing, public and media relations, crisis communications, internal communications, University publications, and web content and editorial services. The Vice President for Strategic Communications and Marketing (VPSCM) serves as the University's chief communication and marketing officer and oversees internal and external communications strategy, branding, creative, digital, media relations, and crisis management.