Fluent in Meta Ads Manager across every metric that matters: CPA, nCPA, hook rate, CTR, AOV, RPV, cohort dataYou know how to use GetHooked, AdSpy, and the Meta Ads Library as real research tools — not things you've just logged into. 60 days: Your creatives are live, winners are getting iterated fast, and the junior strategists around you have a clearer sense of direction because of your leadership.90 days: Output is consistent, creative performance is measurable and trending up, and you're beginning to build your own pod.