Own the successful planning and execution of new product launches, partnering with cross-functional teams including R&D, Clinical Affairs, Medical Affairs, Regulatory, Quality, Operations, regional marketing, and commercial organizations to ensure launch readiness and achievement of revenue, market share, and strategic business objectives. Serve as the subject matter expert on competitive dynamics, market trends, customer needs, and emerging technologies, translating insights into compelling value propositions, competitive positioning, sales enablement tools, and evidence-based messaging that clearly differentiates Abbott solutions and drives profitable growth.