Advertising mediums that are currently leveraged, which this role will be asked to engage with: traditional media (television, radio, OOH), direct (email and direct mail), digital advertising (SEM, SEO, display, remarketing, video), creative (video, static and audio), social media (paid and organic), reputation management, 3rd party lead providers/classified sites. Works closely with Hendrick Automotive Group Marketing team, executive leadership, and store leadership to understand the goals and business needs for all assigned dealerships and Hendrick Automotive Group as a whole.