The primary KPIs of this role are twofold: (1) to support Sales by providing the technical depth, product knowledge, and accurate commercial documents that help win and grow business, and (2) to align closely with the Psomagen laboratory so that every offering runs as a seamless, repeatable process across the entire business life cycle, from service design and quotation through sample intake, execution, data delivery, and customer feedback. Maintain close technical communication and partnerships with core reagent and platform vendors related to Single Cell, Spatial, and Olink services (e.g., 10x Genomics, Olink), staying ahead of product updates, new kits, and protocol changes that affect our offerings.