Accountable for defining, developing, evaluating, and overseeing the implementation of pricing models and strategies designed to optimize revenue, market share, brand positioning, and long-term profits and value for members for assigned life, health, and annuity products. Provides executive level leadership and oversight to a team responsible for the development and management of highly competitive life, health, and annuity products while focusing on protecting the financial strength of the organization and building long-term value.