Oversee TTI's portfolio of quantitative and qualitative research, including brand tracking, consumer segmentation, usage and attitude studies, concept and product testing, pricing research, creative testing, customer satisfaction/NPS, social listening, digital behavioral analysis, retail/shopper research, competitive intelligence, market sizing, and category forecasting. This executive will be responsible for developing a comprehensive understanding of consumers, category dynamics, competitive landscape, cultural trends, retail environment, and evolving purchase behaviors—and translating those insights into actionable strategies that drive brand growth, product innovation, consumer acquisition, engagement, loyalty, and revenue.