Retail Industry Knowledge: Interest in the retail sector, including familiarity with or curiosity about retail technology ecosystems, particularly MarTech platforms such as High touch, Iterable, and other relevant tools used in retail marketing, loyalty programs, lifecycle marketing, customer engagement, and store activation/event execution strategies. Work with stakeholders, including retention and lifecycle marketing leaders, loyalty program owners, retail marketing and store events teams, product managers, UI/UX designers/researchers, and development teams, to help gather and document feature/project requirements for MarTech tools and initiatives.