Develop and oversee integrated digital advertising strategies across the full marketing funnel-from upper-funnel awareness tactics (social, influencer, programmatic display, DOOH, broadcast TV) through mid-funnel engagement channels (social, CTV/OTT) to lower-funnel performance marketing (search, performance social). Proven expertise across the full paid media landscape, including hands-on experience with social/influencer advertising, programmatic display/RTB, search marketing (SEM), connected TV (CTV) and OTT platforms, digital out-of-home (DOOH), radio, and broadcast television.