Responsibilities include: Offline Conversion Imports, CRM integrations, Salesforce reporting, Marketing attribution models, Pipeline reporting, Revenue attribution, multi-touch attribution, Customer Acquisition Cost (CAC), Cost per Opportunity, Marketing Qualified Leads (MQLs), Sales Qualified Leads (SQLs), Closed Won reporting. Client Leadership Act as the senior day-to-day strategic partner for the client by leading quarterly business reviews, facilitating executive presentations, guiding media investment decisions, recommending budget reallocations.