Excellent client presence and ability to lead discussions with internal and external leadership Strong ability to understand client objectives and how they translate into search and media strategies Excellent communication and writing skills-you're poised, precise, and above all, kind when relating to others Willingness to travel as needed - you're open to new places, new faces and new ideas Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation: Got the sparkle? search or display experience preferred) Keen attention to detail and an analytical approach to achieving objectives Strong understanding of media research tools - you know their strengths/weaknesses, and when and how to effectively use them (i.e., Edge, Gradient, PriceSpider, Content Analytics, Stackline, Feedvisor) Understanding and experience with campaign automation tools (i.e., Skai (Kenshoo), Pacvue) Solid quantitative and research skills, and proven data interpretation capability Fluency with Microsoft Office (Word, PowerPoint, Excel).