Lead complex, multi-stakeholder sales engagements and develop strategic GPO and IDN account plans; build executive relationships across health systems, hospitals, clinics, distributors, and channel partners; and guide value-based pricing, RFPs, contracting, value-analysis submissions, negotiations, renewals, implementation, and field activation to increase customer adoption. Lead change management for commercial transformations—including new go-to-market models, systems, processes, product launches, and organizational changes—by assessing business and stakeholder impacts, communicating the case for change, building field readiness through training and coaching, addressing resistance, and measuring adoption and business outcomes.