Merchandising Strategy and Category Architecture : Develop annual and quarterly merchandising strategies, defining category roles, price tiers, SKU breadth and depth, and a balanced assortment of traffic-driving, profit-generating, brand-building, and innovative products. OEM, Private-Label, and Exclusive Product Development : Lead annual product roadmaps, product definitions, target costs, sampling and testing, compliance reviews, mass production, product launches, and post-launch evaluations.