The specialist serves as a day-to-day coordinator across Digital Merchandising, category teams, CRM/7Rewards, n-House Creative Agency, Catalog, Technology, Operations, and CPG vendors to ensure offers launch on time, display correctly, and meet business and customer requirements. Translate promotional ideas into digital marketing briefs, including offer copy, products to feature, promotional dates, target audience, quantity limits, promo codes, legal language, deeplinks, and store or geographic eligibility.