San Antonio, TX30+ days ago
Key Responsibilities & Essential Functions: • Design & Development / Analytics: Using coding techniques (predominately SQL and Python), aggregates billions of data records to measure customer behavior changes in multiple dimensions (e.g., customer count and value, frequency of purchase, average purchase size, ROI) Mines / validates / cleanses data Works across several data platforms (e.g., clickstream, web analytics, transactional data, unaggregated customer data) Applies advanced analytical and statistical models to segment / understand our customer (e.g., k-means clustering, a/b testing) Applies experience, knowledge, intuition to dig for insights to share through enterprise tools (e.g., Tableau, MicroStrategy) Asks questions to identify deeper reasoning behind business questions Translates / tests / connects data findings into actionable business insights Provides customer insights and in-depth analytics on marketing initiatives (e.g., pre- / post-campaign) Develops / deploys experiments and data science models to measure customer loyalty, habits, tendencies, affinities, and propensities to reliably predict behavior and prescribe initiatives, strategies, tactics Provides ad hoc analysis upon request • Advising: Serves as a strategic thought Partner / team member of assigned team; provides perspective on business challenges Serves as the data-expert in cross-functional groups to optimize H-E-B marketing investments and assortment decisions Provides day-to-day broad visibility into customer learnings and impact through ongoing performance dashboards / metrics Summarizes for / shares insights with business stakeholders, informally and in formal presentations Aligns with executive-level stakeholders on prioritizing initiatives Leads projects Mentors / coaches The responsibilities and essential functions outlined above describe the general nature and level of work assigned to this position. just reporting data) Ability to solve ambiguous, unstructured problems Ability to present / explain deliverables to non-technical stakeholders Ability to work within a cross-functional, team-driven structure Education: A related degree or comparable formal training, certification, or work experience Physical Demands & Working Conditions: Thrive in a fast-paced office environment with rapidly shifting market-driven priorities The work environment characteristics described here are representative of those a Partner encounters while performing the essential functions of this job.