They also lead the digital commercialization strategy for PetSmart's largest promotional events—including sitewide sales, holiday campaigns, Autoship offers, and other enterprise initiatives—ensuring every customer touchpoint delivers a consistent, compelling, and measurable experience. Digital team associates focus on delivering initiatives that help our pet parents find and discover products, bring enterprise priorities to life digitally, design new user experiences, build new features and capabilities, and manage key omni-channel programs.