The Director also partners with CIA/Analytics, Channel Marketing, Brand Strategy, and Project Management to define KPIs, review performance, and improve targeting, creative, and channel mix, while identifying practical ways AI and the new MarTech stack can improve personalization and workflow efficiency without replacing strategic judgement. Reporting to the VP, Marketing Strategy, this role builds the quarterly and annual strategies and campaign briefs that guide Citadel's Campaign Managers, and works closely with Product, Business Banking, Wealth, Workplace Banking, Digital, and Retail to make sure marketing plans reflect real business priorities and member needs.