As the digital business owner for assigned categories, this role partners with Sales, Category Management, Retail Partners, Retail Media, Product Information, Supply Chain, Brand Marketing, and Creative teams to optimize digital shelf performance, accelerate product launches, and continuously improve customer experience through analytics, experimentation, and AI-enabled capabilities. Monitor category performance across: Commercial Performance (Revenue, POS, Conversion, Profitability); Digital Shelf Performance (Traffic, Share of Search, PDF Visibility); Content Health (Completeness, Accuracy, Rich Content); Customer Experience (Ratings, Reviews, Engagement); Operational Excellence (Launch Readiness, Product Setup).