Own the creative direction and content strategy for the Tennis category, overseeing agency partnerships and end-to-end content production, including concept development, athlete campaigns, creative execution, production management, asset development, and brand governance to ensure consistency and excellence across all consumer touchpoints. Drive integrated global go-to-market planning and execution by partnering with Product, Merchandising, Sports Marketing, and Regional Marketing teams to deliver impactful product launches, athlete storytelling, and seasonal campaigns across wholesale, retail, digital, social, and experiential channels.