Own community management as a named program - defined as proactive owned outreach to grow Tennis Channel''s organic presence, not reactive comment moderation: identify trending and topical tennis-adjacent conversations across IG, FB, TikTok, and X (other brands'' posts, athlete posts, fan threads, breaking-news threads, viral moments) and direct the team to jump in with on-brand commentary, replies, and quote-posts that put Tennis Channel in front of new audiences. As the exclusive U.S. home of the ATP Tour and WTA Tour, Tennis Channel features live coverage of every Masters 1000 tournament - including Indian Wells, the Miami Open, Madrid, Rome, Cincinnati, and more - alongside live studio programming including its premier series, TC Live.