Manage new product launch plans by collaborating with cross-functional teams including product management, marketing services, and sales to develop and execute comprehensive launch strategies, establish project timelines and milestones, and coordinate leadership checkpoints to ensure alignment, accountability, and successful market introduction. Will develop and implement complex and highly visible marketing projects across multiple business functions with responsibilities that will support channel marketing including new product development, merchandising, trade show execution, and content marketing to improve brand engagement, preference and sell-through.