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The Executive Director of Digital Marketing will be responsible for building and scaling a global digital strategy across acquisition, activation, retention, and re-engagement  with a focus on creating a predictable, performance-driven growth engine. Historically reliant on partner-led and offline channels, the business is now scaling enterprise digital capabilities across acquisition, conversion, and lifecycle marketing to drive long-term, sustainable growth.

A global organization is investing in building a modern digital growth engine to complement its existing go-to-market model. Historically reliant on partner-led and offline channels, the business is now scaling enterprise digital capabilities across acquisition, conversion, and lifecycle marketing to drive long-term, sustainable growth. This role will architect and lead that evolution. The Executive Director of Digital Marketing will be responsible for building and scaling a global digital strategy across acquisition, activation, retention, and re-engagement  with a focus on creating a predictable, performance-driven growth engine. This is a highly visible role with the opportunity to shape strategy, build infrastructure, and influence how digital drives revenue across the organization. Responsibilities:  Digital Growth Strategy <ul><li>Define and execute a global digital acquisition and lifecycle strategy aligned to revenue goals
	</li><li>Build a multi-year roadmap to establish digital as a scalable, predictable growth channel
	</li><li>Own performance metrics including CAC, ROAS, conversion, retention, and LTV
</li></ul> Performance Marketing <ul><li>Lead paid media strategy across search, social, programmatic, affiliate, and emerging channels
	</li><li>Manage agency partners and oversee media investment strategy and budget allocation
	</li><li>Establish a rigorous testing and optimization framework
</li></ul> Lifecycle & CRM <ul><li>Build and scale lifecycle programs including onboarding, nurture, retention, and reactivation
	</li><li>Leverage segmentation and personalization to improve engagement and repeat behavior
	</li><li>Partner with cross-functional teams to align lifecycle strategy with customer experience
</li></ul> Measurement & Experimentation <ul><li>Develop attribution models and testing frameworks to measure incrementality and performance
	</li><li>Build reporting and dashboards tied directly to revenue impact
	</li><li>Improve tracking, data quality, and decision-making infrastructure
</li></ul> Product & Cross-Functional Collaboration <ul><li>Partner with product and engineering to improve conversion and funnel performance
	</li><li>Translate growth strategy into experimentation roadmaps
	</li><li>Align digital initiatives with broader business and go-to-market strategy
</li></ul> Capability Building <ul><li>Design and evolve the digital marketing operating model (agency + in-house)
	</li><li>Define team structure and hiring roadmap over time
	</li><li>Develop scalable playbooks that can be adapted across markets
</li></ul> Requirements: <ul><li>8+ years leading digital growth, performance marketing, or demand generation
	</li><li>Experience in DTC, e-commerce, or performance-driven environments
	</li><li>Proven track record building or scaling digital capabilities
	</li><li>Ownership of significant paid media budgets with measurable revenue impact
	</li><li>Strong understanding of CAC, ROAS, conversion, retention, and LTV drivers
	</li><li>Hands-on experience with performance marketing and lifecycle/CRM strategy
	</li><li>Experience managing agencies and cross-functional stakeholders
	</li><li>Strong communication skills and ability to influence at the executive level
</li></ul>Preferred:<ul><li>Experience with complex or hybrid go-to-market models
	</li><li>Familiarity with enterprise martech stacks (GA4, CDPs, server-side tracking, etc.)
	</li><li>Experience with attribution modeling and experimentation frameworks
	</li><li>Exposure to global or multi-market organizations
	</li><li>Interest in leveraging AI-driven tools for marketing optimization
</li></ul>

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Sr. Director of Digital Marketing - DTC Brand Method Recruiting

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