ABM, Demand Generation & Customer Marketing : Build and run a tiered ABM program for high-value wholesale lenders and top broker shops - joint account selection and tiering with Sales, personalized multi-channel plays (content, events, digital, outbound air cover), and account-level engagement, pipeline, and expansion reporting. Brand, Product Marketing & Positioning : Translate complex features (Cloud LOS, POS, PPE, and Dual AUS integrations) into clear, high-value narratives that speak directly to the pain points of busy independent loan officers and wholesale lenders.