Arlington, VA30+ days ago
Design and execute 1:1 and 1:few ABM programs for a defined portfolio of defense and national security accounts, aligned to account-level business objectives and AWS sales priorities Develop account-specific messaging, content, and campaigns that translate AWS cloud and generative AI capabilities into mission-relevant value propositions for defense audiences Partner closely with AWS field sales, solutions architects, government affairs, and partner teams to align marketing activity to account strategy and pipeline goals Build and manage executive engagement programs, including briefings, roundtables, and immersive experiences tailored to senior defense decision-makers Measure and report on ABM program performance, including pipeline influenced, account engagement scores, and campaign ROI - continuously optimizing based on data Collaborate with the broader AWS Industry Marketing team to share insights, scale best practices, and contribute to the overall defense and national security go-to-market strategy Represent AWS at key defense and national security industry events, conferences, and forums. • Map the key stakeholders and buying centers within your named account set • Partner with Product Marketing teammates to audit existing marketing touchpoints and identify gaps in the customer journey • Partner with your ABM teammates to develop your ABM account plans in alignment with field sales and solutions architects • Lead targeted ABM activations, including events, content, and campaign customization and establish baseline engagement metrics.