The Vice President also serves as the executive leader responsible for the long-term health, growth, and performance of Focus on the Familys mass donor portfolio, providing strategic leadership for donor acquisition, retention, reactivation, sustainer growth, constituent lifecycle strategy, CRM, analytics, forecasting, and integrated direct-response fundraising. Strong technical acumen which allows this leader to engage with CIO/CTO level staff and problem solve at the technical tactical level Experience leveraging CRM platforms, including Salesforce or comparable systems, constituent analytics, and reporting capabilities to support fundraising strategy and decision-making.