The brand's name has been featured in chart-topping hit songs by Cardi B, Drake, Saweetie, Tyga and Offset and its styles have been worn by many celebrities, artists and athletes including Meg The Stallion, Ice Spice, Chris Brown, Kourtney Kardashian, and Kylie Jenner. After multiple store openings, Saghian launched the e-commerce website for Fashion Nova in 2013, pioneering a disruptive social commerce model of affordable, on-trend, size-inclusive clothing online- powered by an innovative, social media-first marketing strategy.